The month of June brought in a heat wave of M&A activity in the software/technology category, and the megadeals that took place could point to future deals more directly impacting the martech and salestech categories.
Integrate, a demand orchestration platform, announced that it has acquired the B2B event lead capture company Akkroo for $34 million. The acquisition positions users to automate the handover process of leads captured at events to sales teams in real time, which can help boost pipeline by accelerating lead follow-up.
Oracle has entered an agreement to acquire DataFox, an AI-based data management provider, and unveiled a new CX Unity product designed to provide a comprehensive view into customer engagement and interactions across channels and applications. The company stated that the acquisition and product announcements are designed to better position its customers with accurate data, as more businesses plan to incorporate AI and machine learning capabilities into their go-to-market strategy.
Simplus, a cloud solutions company, has raised $9.3 million in Series B funding. The funding was led by repeat Simplus investor EPIC Ventures, as well as Salesforce Ventures, Cross Creek Advisor and others. Simplus also raised an additional $8.5 million in debt financing from Silicon Valley Bank for a total of $17.8 million.