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Oracle Aims To Address Customer AI Data Concerns With DataFox Acquisition, Launch Of CX Unity

Oracle has entered an agreement to acquire DataFox, an AI-based data management provider, and unveiled a new CX Unity product designed to provide a comprehensive view into customer engagement and interactions across channels and applications. The company stated that the acquisition and product announcements are designed to better position its customers with accurate data, as more businesses plan to incorporate AI and machine learning capabilities into their go-to-market strategy.

Don’t Overlook Marketing’s Key Role In A Successful M&A

Cleary Kristina headshot jpgEvery merger or acquisition is different, but one thing is common to them all: the essential role of marketing in determining how the new entity will be portrayed and received. Get your post-merger marketing strategy right and the M&A has a better chance to achieve its full potential. Get it wrong and sales will drop, brand reputation could be damaged and employee engagement will almost certainly fall, with obvious consequences for the bottom line.

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