Messaging apps such as WhatsApp, Messenger from Facebook and Google Hangouts are common tools to use to connect with friends and family. But they are quickly becoming more widely adopted by B2B and B2C businesses, especially as buyers continue to demand more authentic, relevant conversations with sales reps.

Allego is designed to deliver content and collaboration to sales reps when and where they need it. Salespeople use Allego to record their sales presentations, messaging ideas or competitive insights via mobile device and upload it for review, gain point-in-time feedback from managers and access best-practice presentations created by peers.

ZoomInfo, a provider of market intelligence solutions, released two mobile applications to support the growing demand for remote access to B2B data.

The challenges marketers face today regarding data have not changed. We still need to collect and leverage data to generate demand. GDPR forces companies to examine their approach to data collection and comply with the rules or suffer the consequences. Considering the privacy controversies currently surrounding Facebook and Google, one would think marketers would be obsessed with being compliant, but are they?

Despite predictions of its demise, email is not dead. In fact, it continues to be the top channel marketers use to drive demand, according to Demand Gen Report’s 2019 Demand Generation Benchmark Survey. More than half (54%) of respondents ranked email on top, with the company website (48%) and in-person events (47%) trailing closely behind.

Formstack, an online form building Software as a Service, has acquired QuickTapSurvey, an offline survey app. Terms of the deal were not disclosed.

Cvent, an event management software, has acquired QuickMobile, a mobile event app platform, for an undisclosed amount.

At Demand Gen Report’s annual B2B Marketing Exchange, roughly 1,000 B2B marketing and sales professionals gathered to learn about the tech, strategies and trends disrupting the marketplace. As digital disruption from companies such as Uber and Tinder changes personal expectations for people outside of the office, decision makers within companies look for a similar streamlined customer experience that is becoming more and more available via the mobile device.

Certain, a provider of event automation solutions, has acquired Gather Digital, a mobile event application suite for enterprises, to strengthen its mobile development and data integration capabilities.

Events make up approximately 18% of program budgets, according to Forrester research, but the reality is they’re being treated completely wrong.