Validity, a data quality and email marketing success solution, launched two free tools specifically for Salesforce users at Dreamforce 2022, an annual event that brings together the global Salesforce community.
DeDuped is a duplicate assessment tool designed to evaluate up to 20,000 account records in Salesforce, while the free edition of its DemandTools product allows users to insert, update and upsert records from a .csv or .xlsx file, with the ability to automatically standardize data as part of the import process.
The 2022 State of CRM Data Management report by Validity found that 44% of respondents estimated that their company loses more than 10% in annual revenue due to poor-quality CRM data. With these latest offerings, users can review data records to better identify and fix issues in their CRM system.
“Validity is thrilled to be back in person at Dreamforce, where we have the opportunity to again engage directly with the Salesforce community,” said Chris Hyde, SVP, Global Head of Data Solutions at Validity, in a statement. “Our team is committed to empowering customers with world-class data management solutions. With the support of our new freemium solutions, businesses of all sizes — from SMBs to enterprise — can realize the power of properly managed data and gain insight into how to better manage data at scale.”