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ZINFI Announces Agency Partner Program For Channel Measurement

  • Written by Terry Moffatt, Contributing Writer
  • Published in News Briefs
Source: ZINFI Source: ZINFI

ZINFI Technologies, Inc., a unified channel management platform, has launched the ZINFI Agency Partner Program (ZAPP) to provide channel consultants, marketing agencies and CRM system integrators with resources, training and support to differentiate their business, generate a recurring revenue stream and enhance client relationships.

ZAPP aims to aid companies that lack the internal resources to create and upload sufficient content or configure more complex workflows. According to the press release, ZINFI will recruit and train new partners to build a recurring services business that maximizes the channel infrastructure investments made by their clients.

ZINFI said the new program is designed to expand the company's customer base beyond the technology and manufacturing verticals to a much broader service economy which includes healthcare, financials, insurance and retail, among others.

"The new ZAPP initiative will change the landscape for these companies by enabling a global ecosystem of partners to help them get the job done fast and at a much more affordable rate," said Sugata Sanyal, Founder and CEO of ZINFI, in a statement. "This is truly a win-win for both our channel customers and our end customers."