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Solution Spotlight

This section highlights the latest products, tools and services that will have an impact on a B2B marketing team's daily initiatives. Fill out our submission form if you think your product is a fit.

Sparq Aims To Help Uncover & Translate Actionable Customer Insights

Sparq is a customer insights platform from Vision Critical that is designed to uncover actionable customer experience data. The solution aims to uncover and translate customer attributes — such as motivation, preference and beliefs — into actionable data points that deliver value and improve customer acquisition, retention and satisfaction.

Allego’s Focus On Video & Mobile Intends To Boost Sales Enablement, Productivity

Allego is designed to deliver content and collaboration to sales reps when and where they need it. Salespeople use Allego to record their sales presentations, messaging ideas or competitive insights via mobile device and upload it for review, gain point-in-time feedback from managers and access best-practice presentations created by peers.

Kronologic Aims To Streamline Sales’ Processes With Automated Scheduling

Kronologic’s Active Scheduling technology and Calendar Monetization Engine is designed to help monetize and automate sales’ time. The solution aims to improve the speed of lead-to-meeting conversion on inbound leads, automate cross-sell and upsell campaigns and increase the amount of meetings and pipeline your sales team generates.

LinkedIn Updates Sales Navigator With Data Validation Feature

LinkedIn’s Sales Navigator feature, ​Data Validation​, is designed to create a tighter integration between Sales Navigator data and CRM. Combining the power of LinkedIn with the power of users’ CRM, Data Validation intends to help sales professionals identify deals at risk, pinpoint potential champions and flag out-of-date data.
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