Solution Spotlight

Optimizely Launches New Program Management Capabilities

Program Management is a new set of capabilities for the Optimizely X platform that are designed to help companies scale their website experimentation program across their entire organization with new tools for collaboration, reporting and oversight.

October 20, 2017
Written by Stephen Betz, Contributing Writer

Demandbase Introduces Enhanced ABM Platform

The next-generation ABM Platform by Demandbase is designed for B2B marketers to manage account-based campaigns across the entire funnel by combining Targeting, Engagement and Conversion solutions into one fully integrated platform.

October 16, 2017
Written by Stephen Betz, Contributing Writer

Visual IQ Delivers Marketing Intelligence Platform For Marketers

Visual IQ’s Marketing Intelligence Platform combines audience demographic and behavioral attributes with tactical marketing performance through a single user interface. The solution aims to enable marketers to optimize marketing and advertising performance by audience segments representing prospective and existing customers.

October 9, 2017
Written by Stephen Betz, Contributing Writer

Act-On Software Launches SugarCRM Integration Bundle

Act-On for Sugar is a product and support bundle designed to complement SugarCRM and ensure users get the most out of their marketing automation investment.

October 4, 2017
Written by Klaudia Tirico

HubSpot Introduces Content Strategy Tool

HubSpot Content Strategy is a tool designed to help marketers adapt their content creation to the way modern search engines and modern buyers work today. Through creating, optimizing and measuring topic-based content, the tool aims to enable businesses to build sustainable organic traffic that generates more traffic, with less content.

September 25, 2017
Written by Klaudia Tirico

Uberflip Introduces AI-Powered Content Recommendation Solution

Uberflip AI is designed to give marketers the ability to fuse the art of marketing with the power of artificial intelligence. The solution aims to help marketers recommend content to their audiences. The company said its AI-based recommendation engine creates deeper content engagement, more personalized content experiences, and accelerates sales…

September 18, 2017
Written by Klaudia Tirico

Apttus Unveils Incentive Compensation Management Solution

The Apttus Incentive Compensation Management (ICM) aims to help companies design, execute and manage sales incentive programs and embed them throughout the Apttus Quote-to-Cash (QTC) suite. The solution combines with applications available in the Apttus’ Quote-to-Cash (QTC) suite, which operates under a common data model and through a single user interface.

September 12, 2017
Written by Klaudia Tirico