The Acquisio Performance Media Platform helps B2B marketers optimize their paid media campaigns across all online channels. The platform was designed for search marketing, and it now includes support for mobile ads, Facebook ads, and display ads on Google Display Network and all major real-time bidding (RTB) networks.
The Acquisio Performance Media Platform helps B2B marketers optimize their paid media campaigns across all online channels. The platform was designed for search marketing, and it now includes support for mobile ads, Facebook ads, and display ads on Google Display Network and all major real-time bidding (RTB) networks.
Key Features
Acquisio’s solution gives B2B marketers the ability to:
- Boost campaign performance by 30% or more;
- Save up to 90% of the time they spend managing campaigns;
- Automate grunt work with campaign rules, alerts and scheduled reports;
- Track conversions and manage attribution across all channels; and
- Integrate data from call tracking, web analytics, ad serving, CRM and more.
Targeted Users
The Acquisio Performance Media Platform focuses on B2B users with two primary characteristics. First, it targets mid-sized and large performance marketing agencies and large performance advertisers looking for better results and increased efficiency. In addition, the company’s optimization products are designed to meet the needs of large advertisers with hundreds of conversions per day or more.
Compatibility
The platform’s optimization algorithms require integration with CRM systems like Salesforce.com to provide sales or lead value to continuously improve its bidding and budget management capabilities.
Delivery And Pricing Models
The platform is delivered via a software-as-a-service (SaaS) model, with a minimum client size of $10,000 per month in ad spend. Pricing starts at 3.75% of a client’s ad spend and varies based on a sliding scale where clients with higher budgets pay a smaller percentage.
Current Clients
Major Acquisio clients include Microsoft, PhD, Yellow Pages Group, iProspect, Media Experts, Kaplan and more than 300 other companies.
Competitive Positioning
Acquisio customers have boosted their ad campaign performance by 30% or more with the platform’s battle-tested algorithms. By automating campaign rules, alerts and scheduled reports, users are better tracking conversions and managing attribution across all channels. In addition, users can integrate data from calling tracking, web analytics, ad service and their CRM systems.
Contact Info
Companies interested in learning more about the Acquisio Performance Media Platform are welcome to visit our web site at www.acquisio.com, learn more about our free trial offer at http://mkt.acquisio.com/free-trial.html or reach us by toll-free phone at 866-493-9070.
