Samba TV Extends Samba AI To Holistically Measure ROI From Paid Media
Samba TV, a provider of TV technology for audience data and omniscreen measurement, unveiled a new capability for…
Industry News January 5
Latest In: paid media
LinkedIn Launches New Marketing Measurement Tools
Quick Scoop: LinkedIn announced a new suite of tools to help marketers measure organic and paid efforts. The…
Industry News June 12
Ipsos MMA Launches Multi-Touch Attribution Tool For Marketing Planners
Marketing Management Analytics (Ipsos MMA), a marketing analytics consulting firm, has released a 2.0 version of its Activate…
Industry News October 9
Cision Unveils Data-Driven Measurement Solution For Earned Media
Cision announced the launch of a new solution designed to help companies measure the impact of earned media…
Industry News November 9
Solution Spotlight: Acquisio Performance Media Platform
The Acquisio Performance Media Platform helps B2B marketers optimize their paid media campaigns across all online channels. The…
Solution Spotlight December 19
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AI's Role In Accelerating Go-To-Market Strategy, with Lookout's Deb Wolf
September 11, 2024
