Blue Bite’s Matthew Shay on Connecting Real-World Signals to Digital Engagement: A Demand Gen Report Q&A
Key Takeaways: According to Blue Bite’s Matthew Shay B2B buyers now move across channels, devices, and real-world moments…
Feature May 6
Latest In: paid media
AI Search Surpasses SEO in How B2B Buyers Find Content
To reach B2B tech buyers, marketers need to be focused on social media, paid media, video and research…
News Brief October 13
Samba TV Extends Samba AI To Holistically Measure ROI From Paid Media
Samba TV, a provider of TV technology for audience data and omniscreen measurement, unveiled a new capability for…
Industry News January 5
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
Ipsos MMA Launches Multi-Touch Attribution Tool For Marketing Planners
Marketing Management Analytics (Ipsos MMA), a marketing analytics consulting firm, has released a 2.0 version of its Activate…
Industry News October 9
Cision Unveils Data-Driven Measurement Solution For Earned Media
Cision announced the launch of a new solution designed to help companies measure the impact of earned media…
Industry News November 9
Solution Spotlight: Acquisio Performance Media Platform
The Acquisio Performance Media Platform helps B2B marketers optimize their paid media campaigns across all online channels. The…
Solution Spotlight December 19
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