AdDaptive’s Patrick Shea on Why Data Foundations Matter More Than Ever: The B2BMX Insights Q&A
Key Takeaways AI doesn’t reduce the need for clean data, because even the most powerful system can’t create…
Feature October 26
Latest In: paid media
CTR’s Correlation to Revenue Pipeline is Negligible for SaaS Companies: GrowthSpree
Key Takeaways GrowthSpree’s report argues that CTR is a poor proxy for pipeline performance, with cost per SQL…
News Brief August 12
Parsnipp Introduces the First Integrated, Market Ready AI Search Advertising Platform
Key Takeaways Parsnipp’s Smart LLM Ads combines organic AI visibility insights with paid AI advertising so marketers can…
News Brief August 5
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
Brandpoint a New AI Visibility and Campaign Measurement Platform
Key Takeaways: Brandpoint is responding to AI-driven search behavior with a platform that measures how branded content appears…
News Brief June 15
TripleDart’s 2026 State of SaaS PPC Benchmark Report
Key Takeaways: TripleDart’s report shows that PPC performance varies widely by SaaS vertical, buyer intent, and campaign structure,…
News Brief June 15
Blue Bite’s Matthew Shay on Connecting Real-World Signals to Digital Engagement: A Demand Gen Report Q&A
Key Takeaways: According to Blue Bite’s Matthew Shay B2B buyers now move across channels, devices, and real-world moments…
Feature May 6
AI Search Surpasses SEO in How B2B Buyers Find Content
To reach B2B tech buyers, marketers need to be focused on social media, paid media, video and research…
News Brief October 13
Samba TV Extends Samba AI To Holistically Measure ROI From Paid Media
Samba TV, a provider of TV technology for audience data and omniscreen measurement, unveiled a new capability for…
Industry News January 5
LinkedIn Launches New Marketing Measurement Tools
Quick Scoop: LinkedIn announced a new suite of tools to help marketers measure organic and paid efforts. The…
Industry News June 12
Ipsos MMA Launches Multi-Touch Attribution Tool For Marketing Planners
Marketing Management Analytics (Ipsos MMA), a marketing analytics consulting firm, has released a 2.0 version of its Activate…
Industry News October 9
Cision Unveils Data-Driven Measurement Solution For Earned Media
Cision announced the launch of a new solution designed to help companies measure the impact of earned media…
Industry News November 9
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