Key Takeaways LinkedIn’s influence now climbs deeper into the funnel, according to Dreamdata’s Steffan Hedebrandt, driving 30% of…
Feature July 6
Key Takeaways: Brandpoint is responding to AI-driven search behavior with a platform that measures how branded content appears…
News Brief June 15
Key Takeaways: TripleDart’s report shows that PPC performance varies widely by SaaS vertical, buyer intent, and campaign structure,…
News Brief June 15
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
Blog June 22
To reach B2B tech buyers, marketers need to be focused on social media, paid media, video and research…
News Brief October 13
Samba TV, a provider of TV technology for audience data and omniscreen measurement, unveiled a new capability for…
Industry News January 5
Quick Scoop: LinkedIn announced a new suite of tools to help marketers measure organic and paid efforts. The…
Industry News June 12
Marketing Management Analytics (Ipsos MMA), a marketing analytics consulting firm, has released a 2.0 version of its Activate…
Industry News October 9
Cision announced the launch of a new solution designed to help companies measure the impact of earned media…
Industry News November 9
The Acquisio Performance Media Platform helps B2B marketers optimize their paid media campaigns across all online channels. The…
Solution Spotlight December 19
