Latest In: buyer insights

10Fold buyer insights Insights kpis measurement metrics metricsmatter 40
10Fold's MetricsMatter 4.0 Dashboard Aims To Streamline KPI Collection To Optimize Strategies

10Fold’s MetricsMatter 4.0 Dashboard Aims To Streamline KPI Collection To Optimize Strategies

10Fold is a North American integrated communications agency designed to create thought leadership and build brand value for…

Solution Spotlight July 25
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B2B Sales & Marketing Teams Must Look Beyond Intent Data To Recognize True Buying Signals

B2B Sales & Marketing Teams Must Look Beyond Intent Data To Recognize True Buying Signals

Attempting to home in on a B2B sale can feel like a courtroom drama: You point to intent…

Demanding Views July 14
buyer experience buyer insights ChatGPT content recommendations Content Strategies firstparty intent data Folloze intent data personalization
Folloze Debuts ChatGPT-Powered AI Personalization Platform

Folloze Debuts ChatGPT-Powered AI Personalization Platform

Folloze, a no-code B2B buyer experience platform, launched Folloze AI, a content recommendation and buyer insight engine designed to…

Industry News February 28
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7 Ways Competitive Win/Loss Analyses Can Help Your Company

7 Ways Competitive Win/Loss Analyses Can Help Your Company

Marketing teams must continually stand out in a sea of competitors to generate new customers and retain existing…

Demanding Views July 5
Brightcove buyer insights buyer intelligence Insights video marketing
Brightcove Acquires Audience Insights Company Wicket Labs

Brightcove Acquires Audience Insights Company Wicket Labs

Brightcove Inc., an online video platform, acquired Wicket Labs, an audience insights company, to offer its customers deeper…

Industry News February 3
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Qualtrics Acquires Clarabridge For $1.1B In Shares

Qualtrics Acquires Clarabridge For $1.1B In Shares

Qualtrics, a customer experience (CX) management platform, is set to acquire CX management platform Clarabridge for $1.1 billion…

Industry News August 9
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#BII21 Spotlights Renewed Focus On Buyer-Centric Strategies, The Relevance Of Intent Data To Account Experiences & Personalization

#BII21 Spotlights Renewed Focus On Buyer-Centric Strategies, The Relevance Of Intent Data To Account Experiences & Personalization

Data models and buyer centricity have taken center stage in modern B2B, with many organizations falling back on…

Industry News July 27
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Forrester B2B Summit: New B2B Waterfall Aims To Help Accelerate Opportunity Development & Revenue Growth

Forrester B2B Summit: New B2B Waterfall Aims To Help Accelerate Opportunity Development & Revenue Growth

Forrester recently held its B2B Summit North America virtual event, an annual conference where B2B experts, analysts, thought…

Industry News May 13
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Alida To Launch Customer Experience Platform

Alida To Launch Customer Experience Platform

Alida, a customer insights provider and formerly Vision Critical, has announced the upcoming launch of a new customer…

Industry News October 7
#bii19 BII buyer insights buyer intelligence Content4Demand Conversica Demandbase Drift Engagio ON24 PathFactory PureB2B Seismic Triblio VanillaSoft Vidyard
Intent, Deeper Personalization & Authentic Content Benefitting From Buyer Insights, Intelligence

Intent, Deeper Personalization & Authentic Content Benefitting From Buyer Insights, Intelligence

As buyers continue to expect more relevant, contextual engagement earlier on in the buying journey from vendors, B2B…

Industry News July 24
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PathFactory Looks To Bridge Marketing & Sales Gap By Arming Teams With Content Consumption Data

PathFactory Looks To Bridge Marketing & Sales Gap By Arming Teams With Content Consumption Data

PathFactory aims to remove friction for the B2B buyer by enabling them to easily connect with the right…

Solution Spotlight April 1
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Evergage Personalization Platform Now Features Triggered Email Capabilities

Evergage Personalization Platform Now Features Triggered Email Capabilities

Designed to drive engagement and conversions, the triggered email capabilities of Evergage's real-time personalization platform enable B2B marketers…

Solution Spotlight November 7
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