Salesforce continues to build on its business intelligence offerings by unveiling its expansion of the Wave Analytics portfolio into the marketing realm. Primarily focusing on sales, services and IT, Wave Analytics for B2B Marketing offers insight on campaign performance and marketing spend to better align the marketing and sales teams, according to the company.
Return Path’s Email Optimization Platform is designed to give marketers new levels of insight to solve deliverability issues and improve email campaign performance. Features of this release include a Mission Control dashboard, ESP Connect and a new Deliverability Wizard.
Data management firm Oceanos offers a Data Health Check within a user’s cloud portal, which is designed to shine a spotlight on the quality and completeness of contact data. Users are able to see what’s wrong and/or missing, and take action to improve data quality and realize improvements in lead scoring, content alignment and campaign performance.
Email marketing provider Yesmail Interactive has updated its Market Intelligence tool to collect customer data from a wider range of social media and other content channels.
According to a company news release, Yesmail Market Intelligence now collects data from email, Facebook, Twitter, YouTube, Google+, display ad networks and the web. It also now provides screen captures of competitors' mail web site pages and tracks how their featured content changes over time.