InsideView, a targeting intelligence platform, unveiled InsideView Data Integrity, a customer data management solution designed to deliver data and visualizations to companies looking to improve their data health. Fully integrated with Salesforce, InsideView Data Integrity aims to empower revenue leaders to stay on top of their Salesforce accounts while providing actionable insights, such as measures for data hygiene.
Salesforce announced new email features and functionality for its Marketing Cloud offering that aim to help marketers better personalize campaigns and improve overall customer engagement. Specifically, the announcement includes new Einstein features baked into the email marketing tool, interactive email functionality and productivity updates to help streamline campaign creation.
NewsCred has extended capabilities of its enterprise content marketing platform (CMP) with new analytics across digital content optimization, team efficiency, content production and pipeline attribution. The new features are designed to give marketers unparalleled insights to optimize the customer journey, maximize team output and quantify the impact of content on sales and revenue.
RollWorks’ new account scoring capabilities expand upon the company’s account-based platform and identification solution. The account scoring feature is designed to enable account-based sales and marketing teams to score and prioritize target account lists using a predictive machine learning model, which is positioned to score accounts based on firmographic and technographic fit characteristics.
When: November 19-22
Where: San Francisco, CA
Dreamforce is four days and nights filled with networking opportunities — from the sessions to the keynotes to the parties to the casual meetings by the waterfall. Marketers are given the chance to discover new products, get hands-on experience with the technology of tomorrow and attend workshops and keynotes filled with great expert insight. Be in the room when new ideas are revealed by business leaders, entrepreneurs, scientists, entertainers and those who challenge the status quo.