TechTarget Releases New Workflows & Expanded Opportunity Intelligence

Published: August 1, 2023

TechTarget, Inc., a provider of B2B technology purchase intent data and services, enhanced its Priority Engine platform to help deliver new insights and workflows through standard and custom Salesforce CRM changes.

The updates seek to enable enterprise tech organizations to accelerate opportunities. Specifically, the enhancements include:

  • New navigation that helps sales reps monitor changes within accounts and leverage granular intent insights;
  • Account Journeys that outline the key demand-related activities occurring within each account in clients’ own systems and on the TechTarget network;
  • Usage dashboards that provide visibility into onboarding and change management;
  • Automatic real-time territory synchronization;
  • Data augmentation through standard and custom Salesforce field syncing; and
  • An Opportunity Dashboard that shows how Salesforce opportunities are progressing, where go-to-market (GTM) team actions and TechTarget have influenced them and where teams should focus for optimum outcomes.

“When B2B tech buyers need to solve business problems, they come to TechTarget first because we provide both the independent decision-support editorial content they respect and the vendor content they seek in a context that caters to their buying ‘jobs-to-be-done,’” said Michael Cotoia, CEO of TechTarget, in a statement. “Priority Engine provides our clients with deep insight into these buying team and buyer’s journey interactions so they can better capitalize on real demand taking shape in their markets. This release gets this proprietary data directly into more GTM users’ hands and makes it easier for them to drive critical impact for their organizations.”

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