Salesforce Launches New CRM, Starter Suite

Published: August 2, 2023

Salesforce released Starter, a new CRM suite that seeks to bring sales, service and marketing capabilities together to help businesses improve customer experiences, reduce costs and increase revenue.

Starter is designed to provide businesses with guided onboarding, reporting templates, pre-built dashboards, unified customer data and built-in AI. Specific features include:

  • Marketing campaign templates, segmentation, analytics, email builders and AI-powered email send optimization features;
  • Email integration, AI-powered activity capture and unified customer data powered by Data Cloud, alongside lead and deal management and sales paths; and
  • Faster case resolution, knowledge management and more personalized experiences across marketing, sales and service.

“With Starter, we reworked the entire user experience to help companies avoid complex setup and expensive, time-intensive implementations,” said Kris Billmaier, General Manager of Salesforce Starter, in a statement. “Customers get up and running fast with a complete view of their business across sales, service and marketing. Unlike other lightweight CRM platforms, Starter is built for growth. It allows you to find, win and keep customers — for life. It scales as you scale and grows as you do.”

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