In 2010, Alinean introduced Interactive White Papers, in conjunction with IDC and Ziff Davis Enterprise. The company also created the Fight Frugalnomics™ resource center, an online library of articles, videos and webinars to help vendors understand the challenges facing frugal buyers, as well as the best practices and tools to address the need and “fight back.”
Alinean was also listed to the Inc. 5000 List of Fastest-Growing Private US companies, debuting at 2942, and was recognized as a “2011 Florida Companies to Watch.” The company also recently announced the release of its Social Media ROI Calculator, a tool designed to help marketers get the best ROI from social media spending. Studies indicate that social media spending will increase over the next five years, tripling from 6% to 18% of marketing budgets. Alinean research measured the engagement levels and derived value of social media campaigns revealing that ROI can be calculated through the costs, benefits and bottom-line value called the Social Media Value Chain. As part of its research using the Social Media ROI calculator, Alinean found that the majority of organizations are currently achieving a marginal ROI, especially companies that have to spend more to engage effectively and reach critical mass on their efforts, particularly smaller firms, those with less popular brands and companies who aggressively pursue social media with innovative campaigns and best practices are achieving a significant ROI of 500% or more.
The full white paper “How do You Calculate the ROI from Social Media Marketing?” and the Alinean Social Media ROI Calculator can be found here.
