CallRail, an AI-powered lead and conversational intelligence platform, revealed a new integration with Typeform, a form-builder and conversational data collection platform, to help mutual customers unite form creation with attribution tracking.
The integration will reportedly help practitioners:
- Attribute Typeform form fills directly to marketing efforts, as well as consolidate Typeform leads with inbound calls and texts already in CallRail;
- Leverage CallRail’s automated call or text responses within Typeform submissions to automatically trigger responses to inquiries; and
- Layer attribution data to show the complete journey of leads, identify conversion-driving interactions and optimize ads/sales follow-up.
“For many businesses, lead forms are the lifeblood to acquire new customers,” said Ryan Johnson, Chief Product Officer at CallRail, in a statement. “Typeform is a favorite tool of small business leaders, and we’re thrilled to equip them with the ability to combine the power of Typeform with CallRail. This integration will give mutual customers unprecedented insights into where their best leads come from, along with insights into the conversations generated from those leads assimilated across all communication channels.”
