Episerver Rebrands To Optimizely Following Acquisition

Published: January 28, 2021

Digital experience company Episerver has announced its rebrand to Optimizely after acquiring the delivery and experimentation software provider last year. As a result, the company launched Optimization-as-a-Service, a comprehensive solution that combines targeting, testing and recommendations.

The solution will bring together the Optimizely Web and Episerver Content Recommendations tools to help users improve digital experiences on their websites. Key features of the platform include:

  • Customer Targeting – Users can execute personalization strategies using behavior data, third-party integrations and AI-based segments;
  • Website Testing – Users can experiment with different design elements to identify which designs resonate with customers and increase desired outcomes; and
  • Content Recommendations – Users can leverage AI-powered content recommendations for delivering personalized experiences to website visitors and accelerate the buyer’s journey.

Through the rebrand, the company intends to combine a data-driven, customer-centric approach with delivery software to build a digital experience platform (DXP) that empowers users to create optimized digital experiences. By providing users with omnichannel-level insights, Optimizely hopes its DXP will empower brands to make more behavior-based decisions when creating and optimizing digital experiences.

“Digital experience is a journey without a finish line,” said Alex Atzberger, CEO of Optimizely, in a statement. “Ultimately, our customers want to innovate and use data to confidentially create and optimize every customer experience based on actual outcomes. The Optimizely brand very much galvanizes this vision and uniquely positions us to define the future of the DXP market.”

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