Exclaimer, an email signature management solution, revealed a new integration with HubSpot designed to help marketers leverage email signatures for personalized, data-driven communication.
The collaboration seeks to align signature content with HubSpot contact lists to assist marketers with:
- Applying specific signatures to designated HubSpot contact lists;
- Tailoring email signature content and calls-to-action for different recipient groups;
- Running account-based marketing campaigns directly through email signatures; and
- Simplifying email signature campaign management.
“Our integration with HubSpot marks the next step in our journey to empower marketers by unlocking the full potential of email,” said Rob Singer, CEO at Exclaimer, in a statement. “With 86% of B2B marketers agreeing that personalized content is key to success, we aim to provide a solution that tailors content to audiences, streamlines operations for greater efficiency and impact and enhances ROI, especially when marketing budgets are tight.”
