iCentera Debuts Social Sales Enablement; Marks Customer Success Via Enhanced Uptime

Published: April 11, 2011

recently announced the availability of iCentera 8.0, the latest edition of the company’s on-demand sales enablement platform. The new release, tabbed “SSE” (Social Sales Enablement), is designed to help sales and marketing professionals streamline internal collaboration and communication, as well as external communication with prospects, customers and channel partners.

iCentera 8.0 also marks the debut of SE-TV (Sales Enablement TV), a navigational interface designed provide an “interactive, TV-like user experience” to off “prescriptive content, tools, forums and subject matter expertise to help organizations meet the growing demands of sales teams and channel partners,” according to the company.

Other new capabilities of iCentera 8.0 touts include: advanced collaboration for content authors, business users or departments to create new forums and share content and knowledge; universal sales enablement search; advanced content subscriptions; and knowledge modules customized for each customer.

The company also recently announced that Ebix, Inc., an international supplier of on-demand software and e-Commerce services to the insurance industry, has upgraded to the 8.0 release of iCentera for Customer Communication for enhance communication, collaboration and document management capabilities. The upgrade also marks the sixth consecutive year of 99.996% uptime for Ebix on the iCentera platform.

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Ebix provides solutions ranging from infrastructure exchanges, carrier systems, agency systems and Business Process Outsourcing (BPO) services to custom software development for all entities involved in the insurance industry. Because of the highly complex and mission-critical nature of their customer solutions, Ebix generates myriad documents for customers, including technical specifications, requirements documents, training guides, and manuals, many of which require version control, content management and real-time communication with customers. Ebix relies on more than 100 customer-branded 1-to-1 iCentera portals to ensure accurate document management and timely communication and messaging between account teams and customers.

“Over the course of the last eight years, we’ve deployed our platform for some of the world’s largest and most successful sales and marketing organizations, and we’ve listened to them, learned from them, and incorporated that knowledge into each successive release,” said Craig Nelson, CEO, iCentera. “Ultimately, sales enablement is all about knowledge transfer and collaboration; making the right knowledge assets, tools, subject matter experts, content, collaborative forums and other resources available to sales channels and customers — when and how they need it. Every company and every individual transfers and absorbs information in their own style and process, and iCentera 8.0 supports that concept with an intuitive and adaptable user experience.”

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