Oracle Releases Next Generation Of Fusion Sales App

Published: July 27, 2022

Oracle revealed the next generation of Oracle Fusion Sales, a sales automation application designed to identify high-quality sales opportunities and increase deal velocity. Part of Oracle Fusion Cloud Customer Experience (CX) and powered by artificial intelligence (AI), Fusion Sales seeks to automatically provide sellers with quotes, proposals and recommended steps.

The latest enhancements to Oracle Fusion Sales include:

  • A guided step-by-step process to help sellers engage with accounts, progress opportunities and close deals faster by allowing them to base the processes on best practices set by leadership or customizable, industry-specific templates;
  • Automatic creation of highly qualified leads that are passed to sellers for follow up;
  • Automated quotes and proposals so sellers can automatically receive initial quotes, proposals and implementation schedules when opportunities are created;
  • Intelligent content recommendations that provide sellers with marketing-approved content;
  • Personalized microsites called Digital Sales Rooms, which provide resources such as quotes, past contracts, reference stories and details for past or upcoming Zoom meetings, in addition to capturing buying signals and other customer engagement data; and
  • Advanced revenue intelligence that enables sales leaders to easily access and report on business trends, spot outliers and monitor customer sentiment and sales performance with Oracle Fusion CX Analytics.

“CRM and sale automation has been around for a long time, but it’s still new in a lot of ways — even though the industry has infused it with AI and other bells and whistles, it’s often still viewed as a place where you enter information or update contacts,” said Katrina Gosek, VP, Oracle CX Product Strategy, in an exclusive statement to Demand Gen Report.“The next gen of Fusion Sales is about guiding sellers on what to do next as opposed to asking them for information. The solution leverages data from across the enterprise to provide context and give a quick snapshot of what’s going on in the account so sellers can leverage that data to feed the algorithms that power the AI so we can recommend, what they should do next.”

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