People Pattern, a marketing analytics platform, has received $4.5 million in Series A funding. The investment will allow People Pattern to deploy its technology on a much broader level, according to company officials.
The platform automates the collection and analysis of audience data, and combines social business and data science. This equips marketers with predictive segmentation data in real-time to better recognize, target and engage active and potential consumers.
“The social ecosystem is noisier and riddled with extraordinary claims in today’s environment, but as Carl Sagan said ‘extraordinary claims require extraordinary evidence’,” said Ken Cho, Co-Founder of People Pattern. “Social marketing must be about value, and able to be clearly measured – it must evolve into data-driven marketing, especially as brands continue the shift from mass marketing to direct marketing. This is where People Pattern comes in, with our data science team and scientific method-based approach to audience identification and engagement.”
