advertising benchmark channel99 Chris Golec Demandbase Email measurement mobile app paid search seed funding SEO social traffic website traffic
Your website gets tons of traffic... but is it legitimate? Does it positively influence pipeline and lower customer…
Industry News
November 30
brand awareness engagement LinkedIn LinkedIn Pages Rishi Jobanputra social targeting
LinkedIn has updated its Pages offering with new features designed to boost employee engagement and develop a more…
Industry News
October 15
Integrate Jeremy Bloom lead generation lead management LinkedIn LinkedIn Marketing Solutions partnership social
Integrate, a demand orchestration platform, has partnered with LinkedIn Marketing Solutions to help marketers more quickly and easily…
Industry News
November 15
measurement measurement tools ROI Measurement social social listening social media management Social media marketing
Oktopost, a B2B social media management platform, announced it has partnered with Twitter to provide marketers social engagement…
Industry News
December 9
competitive intelligence Competitive positioning competitor analysis social Unmetric
Unmetric, a social media analytics startup, launched a competitive intelligence mobile application designed to provide B2B marketers with…
Industry News
August 11
audience data Co-Founder Ken Cho Marketing analytics People Pattern Series A Funding social
People Pattern, a marketing analytics platform, has received $4.5 million in Series A funding. The investment will allow…
Industry News
January 3
CEO of Lattice CRM Lattice Engines marketing automation Predictive Analytics predictive insights sales automation Shashi Upadhyay social third-party data sources web
Lattice Engines announced the Lattice Data Cloud, which is designed to bring together web, social and proprietary buying…
Industry News
October 14
B2B selling demand generation koka sexton lead nurturing LinkedIn seling intelligence social social selling
Social media has long been the darling of B2C marketers, as it lends itself to quick, on-the-spot interactions…
Industry News
September 4
customer-centric Digital Marketing Transit Map dynamic creative Gartner Marketing mobile social
Plotting a digital marketing strategy can prompt even some of the savviest B2B marketers to ask for directions.…
Industry News
July 24
advocacy Advocate Anywhere gamification Influitive Influitive Maven mobile social
Influitive, a provider of advocate marketing tools, today announced its Summer 2013 product release that includes new capabilities…
Industry News
June 25
Email identifying loyal customers integrating customer data marketing priorities Next Generation of Customer Lifecycle Marketing personalization social
B2B marketers know that it's important to stay focused on generating new leads and revenue. But more marketers…
Industry News
January 30
exacttarget mobile Mobile Marketing Association MobileConnect SMS social web
ExactTarget unveiled its MobilePush application, a tool designed to integrate app-level messaging that leverages engagement data from across…
Industry News
January 30