New Research Shows Only 45% Of Marketers Invest In Solutions For Data Coverage, Quality
Almost two-thirds (60%) of marketers say they lack confidence in the data coverage of their total target audience,…
Industry News December 5
Latest In: audience data
Fueling AI With Audience Data: Leadspace CEO Talks Data Management, New Funding
B2B organizations, as well as venture capital investors in the tech space, understand that data management is vital…
Demanding Views January 17
Audience Data And Predictive Analytics Bring B2C Advantages To B2B Marketers
B2B marketers are often envious of their B2C counterparts getting all the cool stuff. But when the B2B…
Demanding Views September 2
Oracle Data Cloud Launches B2B Audience Data Marketplace
In an effort to improve the targeting capabilities of its B2B user base, Oracle Data Cloud unveiled its…
Industry News August 12
Bombora Introduces Surge Reports Module To Identify Audience Interest
Bombora provides B2B intent, demographic and firmographic data to uncover business buying intent. The data is collected from…
Solution Spotlight July 27
People Pattern Obtains $4.5M In Series A Funding
People Pattern, a marketing analytics platform, has received $4.5 million in Series A funding. The investment will allow…
Industry News January 3
Resources
Events & Webinars
Expert Perspectives Of Scaling ABM With Minimal Budgets
December 4, 2024
The Important Role Of Empathy In Marketing Strategy & Messaging
November 27, 2024
The Power Of Content Curation
November 13, 2024
