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The Payoff Of Account Based Marketing: 6 Critical Steps To Targeting Key Accounts

Shadow MKO M002 EBK 6 Steps ABM March 2015 1The shotgun approach to marketing is missing the target. That’s why companies from a wide range of industries are turning to Account Based Marketing (ABM) to reach the key decision makers.

This E-book will show you the six key steps to using ABM to engage the right decision makers at your dream accounts, including how to:

  • Zero in on the right target;
  • Develop content that resonates; and
  • Tailor the experience with real-time personalization.

Fill out the form below to learn how to master the six steps of ABM that will help your marketing team hit the bull’s-eye by targeting the right customers.