The benchmarks and tactics and benchmarks associated with lead nurturing are quickly evolving. Download this executive brief to discover the best practices for executing and measuring lead nurturing programs from experts Jon Miller, VP and Co-Founder of Marketo, and Corinne Sklar, CMO and Digital Marketing Practice Lead of Bluewolf.
The brief also shares some of the latest research conducted by Demand Gen Report that provides insights into the metrics that marketers should be tracking against.
Topics covered include:
- Managing data quality
- Building trust through proper nurturing
- Creating an emotion connection with buyers
- Improving leading nurturing ROI