Financial services marketers face a daunting new era as they transition from selling based on brand, referrals and networks to a more digital approach to reaching customers.
Based on the findings from this study, conducted by DemandGen Report, they are negotiating this newmarketing world, while being aware of their unique requirements and challenges. While direct mail, print and radio/television remain important marketing channels, social and mobile are increasingly is taking on greater importance.
Topics covered in this research include:
• How financial services marketers are adjusting to shifts in client behaviors;
• Major marketing channels used by financial services firms today;
• The ability of marketers to track their campaign ROI, and how they’re doing it; and
• Investment in new channels and goals for the future.