The use of live online video as a business communications tool is expanding at an alarming rate, and early adopters will learn quickly that live online video has more capabilities than meets the eye. This executive brief highlights why 72% of business executives — according to a recent survey conducted by Wainhouse Research — prefer live online video to its on-demand counterpart.
Other topics covered in the executive brief include:
- Why 78% of executives see live online video as a highly effective communications tool;
- The benefits of live streaming video versus traditional webinars; and
- The 10 steps for successful streaming.