The pairing of NetProspex’s data services platform and its approach to measuring data quality with Dun & Bradstreet’s global commercial database positions B2B marketers to gain deeper insights into their target audiences, The move aims to provide a single source to help B2B marketers identify, analyze and prioritize opportunities.
“We've unlocked all the company intelligence that DNB built, and it will be tied into our product,” said Derek Slayton, CMO of NetProspex, in an interview with Demand Gen Report. “The acquisition allows our customers to be the benefactors of all of this high-quality data, with no changes in their routine.”
B2B marketers need to have a deep understanding of their target market, according to Slayton. “The more info they have on the companies and the people that make decisions, the better they'll be at making valuable business decisions.”
NetProspex will continue to operate out of its headquarters located in Massachusetts and its employees are now part of Dunn & Bradstreet. The company’s CEO Michael Bird will become the general manager of the rebranded “Dun & Bradstreet NetProspex” and will report to Josh Peirez, COO of Dun & Bradstreet.
“Bringing together our highly complementary technologies, data sets and expertise immediately creates an unmatched set of solutions that will continue to help our collective customers better segment, target and communicate with their ideal customers to grow their business,” said Bird.
Bob Carrigan, President, CEO and Director of Dun & Bradstreet, added: “This acquisition fills a growing need for marketers by providing an actionable view of companies and the people who run them, putting quality relationship insight at the center of their marketing data strategy.”
NetProspex’s revenue grew in excess of 20% in 2014, and is expected to contribute approximately 1% of revenue growth to Dun & Bradstreet’s 2015 results.