Savvy BtoB buyers are conducting their own research on vendors and solution providers without the help of salespeople. This challenges organizations to clearly and immediately demonstrate value by resonating with their target buyers. During the MarketingSherpa B2B Summit September 26-27 in Boston, MA, Dr. Flint McGlaughlin, CEO & Managing Director, MECLABS answers key questions on developing a value proposition. McGlaughlin highlights initial steps and strategies to understand the target customer, as well as the role of content marketing in value propositions.
