by Klaudia Tirico | Dec 18, 2019 | Case Studies
With a small team and heavy competition, AppNeta turned to intent data to get in front of target audiences via their preferred channels. The company teamed up with TechTarget to gain a better picture of behaviors and research patterns of key stakeholders in buying...
by Brian Faussette | Dec 17, 2019 | Industry News
LogMeIn, a provider of cloud-based connectivity, has entered into an agreement to be acquired in a transaction led by affiliates of Francisco Partners and Evergreen Coast Capital Corporation. LogMeIn shareholders will receive $86.05 in cash for each share of...
by Brian Faussette | Dec 17, 2019 | Industry News
Terminus has acquired Sigstr, the employee email marketing platform that turns 1:1 employee emails into brand engagements. The addition of Sigstr creates an end-to-end account-centric marketing platform with an array of account intelligence available. All Sigstr...
by Adrian Cohn, Smartling | Dec 17, 2019 | Demanding Views
Cultural branding is a term most often used for consumer brands like Coca-Cola and Harley-Davidson, depicting a lifestyle that’s culturally relevant to the brand audience. But is there something B2B software companies can learn from what these consumer brands do...
by Klaudia Tirico | Dec 17, 2019 | Solution Spotlight
Brainshark’s new text-based coaching activities, part of Brainshark’s sales coaching and practice solution, are designed to enable sales reps and other customer-facing employees to demonstrate, receive feedback on and sharpen their written communication...
by Brian Faussette | Dec 16, 2019 | Industry News
Digital experience company Episerver has signed an agreement to acquire B2B commerce leader Insite Software. The deal comes on the heels of Episerver’s November 2019 acquisition of Idio and their December 2019 hiring of Alex Atzberger as CEO. Episerver...
by Brian Faussette | Dec 13, 2019 | Industry News
Conductor, the SEO and content marketing agency acquired by WeWork in 2018, has bought itself back, ending its 20-month relationship with the beleaguered commercial real estate company. Financing for the buyout was provided by Conductor Chief Executive and Co-Founder...
by Brian Anderson | Dec 11, 2019 | Industry News
Despite the expanded influence of digital marketing in buying behavior and a proliferation of digital channels, B2B marketers point to a resurgence of in-person events as one of the top drivers of opportunities and pipeline conversions. In addition, as marketing...
by Brian Anderson | Dec 11, 2019 | Industry News
Rock Content, a Brazilian-based content marketing solutions company, has acquired ScribbleLive, an interactive content and creative network company. The terms of the deal were not disclosed. The company stated that the acquisition of ScribbleLive aims to strengthen...
by Klaudia Tirico | Dec 10, 2019 | Solution Spotlight
Triblio Smart Pages is designed to allow B2B marketers to scale 1:1 ABM programs to thousands of accounts. Instead of creating one-off landing pages for every account, marketers can define segmentation rules and let Triblio Smart Pages do the heavy lifting of creating...
by Brian Anderson | Dec 9, 2019 | Demanding Views
B2B buyers are turning to self-education when researching a purchase decision, which means they have access to more data than ever. For Ed Calnan, Founder and President of the sales enablement platform Seismic, data-fueled storytelling is the only way B2B sales...
by Brian Faussette | Dec 9, 2019 | Industry News
Global ABM platform Madison Logic has launched the new ML Platform, the only current platform with Journey Acceleration to streamline funnel management and empower marketers to more effectively approach ABM. Providing marketers with first- and third-party data, ML...
