by Brian Anderson | Sep 18, 2019 | Industry News
As B2B companies continue to develop their personalization strategies to ensure content is relevant and contextual, they are also beginning to understand that opportunities with confident buyers lead to closed business. Therefore, leading companies such as Phononic...
by Klaudia Tirico | Sep 18, 2019 | Blog
via GIPHY Here at Demand Gen Report, we’re constantly highlighting B2B marketing case studies of carefully and thoroughly planned out campaigns. These large ideas take a lot of time and effort from all aspects of the organization to come to life, but let’s...
by Amanda Hollenbeck | Sep 17, 2019 | Industry News
Oracle has released updates to CX Unity, the company’s enterprise-class customer data management platform, as well as new additions and updates to its data-driven CX Cloud, which is pre-integrated with the CX Unity platform. Designed to help teams develop...
by Brian Faussette | Sep 17, 2019 | Industry News
Clearbit, a data-tools provider for B2B companies, launched Clearbit X, a data-enabled growth engine designed to help companies improve customer communications with digital marketing and demand generation tools. With a focus on assisting data-driven growth needs of...
by Amanda Hollenbeck | Sep 16, 2019 | Solution Spotlight
RollWorks’ new account scoring capabilities expand upon the company’s account-based platform and identification solution. The account scoring feature is designed to enable account-based sales and marketing teams to score and prioritize target account...
by Pete McChrystal, Accent Technologies | Sep 13, 2019 | Demanding Views
How would you like to see a plethora of buyers lurking around each opportunity in your sales pipeline? I mean all the buyers, including those that don’t directly engage, but show some level of interest. The ones that don’t expose themselves. Buyers who are...
by Amanda Hollenbeck | Sep 12, 2019 | Industry News
When it comes to the wealth of data that marketers have at their fingertips, harnessing accurate and clean data is key to building an effective marketing campaign, but new research shows marketing teams may be facing some challenges. According to a 2019 Forrester...
by Klaudia Tirico | Sep 11, 2019 | Industry News
Much like martech, the salestech landscape — while still not as massive as Scott Brinker’s Martech landscape — is growing. There are now more than 500 distinct salestech solutions featured in Smart Selling Tools’ 2019 Salestech Landscape, an increase of...
by Brian Anderson | Sep 11, 2019 | Blog
Building a marketing department from the ground up is difficult, especially one that can scale as the company grows. But it’s possible if you have the proper foundation — even if you’re the sole person on the marketing team. Ellie Mirman, CMO of the market...
by Amanda Hollenbeck | Sep 11, 2019 | Industry News
Mintent, a content marketing platform, has launched Mintent Trackable Links at Content Marketing World 2019, a multichannel analytics system that aims to help marketers track content performance and engagement in real-time from one campaign across all channels. ...
by Amanda Hollenbeck | Sep 10, 2019 | Industry News
AdRoll Group, known for its services RollWorks and AdRoll, has rebranded itself as the marketing and technology company NextRoll, Inc. The company has also launched NextRoll Platform Services, a marketing technology and data stack designed to help improve demand...
by Amanda Hollenbeck | Sep 10, 2019 | Industry News
Kabbage, a financial technology company for small businesses, has agreed to acquire Radius Intelligence, a small-business customer data platform for B2B revenue teams. Following the acquisition, Kabbage will gain insights into more than 20 million small businesses in...
