by Klaudia Tirico | Sep 3, 2019 | Solution Spotlight
Evergage’s new personalization algorithm, Contextual Bandit, is designed to leverage artificial intelligence (AI) to process vast stores of data, positioning companies to automatically deliver the most relevant and optimal content, offer or promotion to each...
by Abhi Yadav, Zylotech | Aug 30, 2019 | Demanding Views
B2C companies use machine learning for a wide range of use cases ranging from personalized recommendations, intelligent chatbots and hyperlocal advertising, just to name a few. While the number of B2C companies using machine learning is skyrocketing, adoption by...
by Amanda Hollenbeck | Aug 29, 2019 | Industry News
RollWorks, an ABM platform and division of AdRoll Group, has launched a new account scoring feature designed to use predictive machine learning to rank accounts within a target list based on firmographic and technographic characteristics. The new feature is an update...
by Amanda Hollenbeck | Aug 28, 2019 | Industry News
During the company’s Q2 Fiscal 2020 earnings conference call, Anaplan unveiled that it has signed a definitive agreement to acquire Mintigo, an Israeli-based predictive analytics and AI solutions provider. The terms of the deal were not disclosed during the...
by Amanda Hollenbeck | Aug 28, 2019 | Industry News
LiveRamp, an identity resolution service and data onboarding platform, has teamed up with intent data provider Bombora to launch a solution designed to improve the connection between B2B marketers and SMB prospects via digital channels. With the combination of...
by Brian Anderson | Aug 28, 2019 | Industry News
Transformation and evolution are vital to continued success in the B2B world. While many businesses have been discussing digital transformation at length for some time now, very little has been done in digital marketing transformation within enterprise-level...
by Amanda Hollenbeck | Aug 27, 2019 | Industry News
Alyce, an AI-powered platform for strategic B2B gifting, has launched Alyce for Chrome, an extension designed to allow sales representatives to strengthen relationships with prospects by providing easy access to personal interest data through Chrome. Whether a sales...
by Amanda Hollenbeck | Aug 26, 2019 | Industry News
Chorus.ai, a conversation intelligence platform for sales teams, has launched a new Recommendations feature designed to use artificial intelligence to pinpoint key moments from sales calls. The solution aims to provide reps deeper insights into sales calls to better...
by Klaudia Tirico | Aug 26, 2019 | Solution Spotlight
Chili Piper’s scheduling platform is designed to boost buyer engagement by allowing qualified leads to automatically book a meeting or call after filling out a site’s contact form. The solution aims to automate complex scheduling process across teams and...
by Dave Egloff, Gartner | Aug 23, 2019 | Demanding Views
Many chief sales officers (CSOs) struggle to get their sellers to effectively and productively sell new products. It may seem like the problem is caused by sales development issues or a lack of cross-selling opportunities, but those are only symptoms of the problem....
by Klaudia Tirico | Aug 22, 2019 | Blog
Conex: The Content Experience is one of my favorite events to attend to learn the latest in content marketing and experience best practices. The speakers and content are always top notch and I bring back so many great takeaways and action items to my marketing and...
by Klaudia Tirico | Aug 22, 2019 | Industry News
As buyer preferences continue to evolve towards efficiency, convenience and a need to binge, marketers must deliver on their expectations to keep their companies and products top of mind. Content consumption, for example, has transformed from the days of TV Guide...
