by Mike Orr, Grapevine6 | Jul 29, 2019 | Demanding Views
In the early stages of launching my company Grapevine6, we met with all kinds of businesses to find a fit for our social engagement tool. One of those early conversations summed up the negative perception of social selling. The director of an inside sales team asked,...
by Brianna Ruback | Jul 25, 2019 | Industry News
Bigtincan, an AI-based sales enablement platform, has acquired Veelo, a cloud-based marketing and sales enablement provider, for an undisclosed fee. The acquisition aims to expand Bigtincan’s presence and offerings in the technology market vertical, as well as...
by Demand Gen Report Team | Jul 24, 2019 | Industry News
As buyers continue to expect more relevant, contextual engagement earlier on in the buying journey from vendors, B2B organizations are digging even deeper into buyer data to ensure they can meet expectations. This includes leveraging intent data alongside other...
by Elise Schoening | Jul 24, 2019 | Industry News
A little over a year has passed since the General Data Protection Regulation (GDPR) took effect, but marketers are not out the woods yet. On the contrary, the wave of privacy regulations seems to have just begun, and the latest legislation, the California Consumer...
by Ray Kingman, Semcasting | Jul 23, 2019 | Demanding Views
Top-of-the-funnel targeting will always be a challenge for B2B marketers given the highly specialized nature of the goods and services they promote. The traditional tactic of including an inflated number of prospects at the top of the funnel doesn’t work the...
by Brianna Ruback | Jul 23, 2019 | Industry News
TrustRadius, a B2B software and services review site, has raised $12.5 million in Series C funding, bringing its total equity financing to $25 million. The most recent funding round was led by Next Coast Ventures, with participation from returning investors LikeOak...
by Elise Schoening | Jul 22, 2019 | Solution Spotlight
Pernix is a digital marketing attribution application solution that aims to give advertisers complete control over performance marketing attribution logic. It is positioned to fuse attribution and analytical data with program tracking to make authentic, trackable...
by Elise Schoening | Jul 18, 2019 | Industry News
Drift, a conversational marketing platform, unveiled three new email bots designed to serve as virtual assistants that connect to a company’s MAP and help improve the customer experience and accelerate deals. The bots aim to leverage machine learning to...
by Klaudia Tirico | Jul 17, 2019 | Industry News
It’s been an exciting time for B2B technology companies, as more vendors and startups secure funding to expand and enhance their offerings. According to Tracxn, a venture capital data firm, as published on livemint.com, “2018 saw investments of $3.09 billion in...
by Elise Schoening | Jul 15, 2019 | Solution Spotlight
Mediafly’s sales enablement app combines content management, interactive presentation tools, sales readiness technology and analytics with the goal of improving sales effectiveness and closing more deals. Its cutting-edge technology and advisory services aim to...
by Kevin Cunningham, CEO & Co-Founder, MRP | Jul 12, 2019 | Demanding Views
We’ve all seen the buzzwords in recent years. Big Data. Artificial Intelligence. Smart everything, from toilets to thermostats. Companies rush to keep up with the next fad without really understanding what the true advantages of this new technology are and how...
by Elise Schoening | Jul 12, 2019 | Industry News
NewsCred, an enterprise content marketing platform provider, announced it has secured $20 million in funding. The round, which brings the company’s total funding amount to over $100 million, was led by InterWest Partners, with additional participation from...
