by Ray Kingman, Semcasting | Jul 23, 2019 | Demanding Views
Top-of-the-funnel targeting will always be a challenge for B2B marketers given the highly specialized nature of the goods and services they promote. The traditional tactic of including an inflated number of prospects at the top of the funnel doesn’t work the...
by Brianna Ruback | Jul 23, 2019 | Industry News
TrustRadius, a B2B software and services review site, has raised $12.5 million in Series C funding, bringing its total equity financing to $25 million. The most recent funding round was led by Next Coast Ventures, with participation from returning investors LikeOak...
by Elise Schoening | Jul 22, 2019 | Solution Spotlight
Pernix is a digital marketing attribution application solution that aims to give advertisers complete control over performance marketing attribution logic. It is positioned to fuse attribution and analytical data with program tracking to make authentic, trackable...
by Elise Schoening | Jul 18, 2019 | Industry News
Drift, a conversational marketing platform, unveiled three new email bots designed to serve as virtual assistants that connect to a company’s MAP and help improve the customer experience and accelerate deals. The bots aim to leverage machine learning to...
by Klaudia Tirico | Jul 17, 2019 | Industry News
It’s been an exciting time for B2B technology companies, as more vendors and startups secure funding to expand and enhance their offerings. According to Tracxn, a venture capital data firm, as published on livemint.com, “2018 saw investments of $3.09 billion in...
by Elise Schoening | Jul 15, 2019 | Solution Spotlight
Mediafly’s sales enablement app combines content management, interactive presentation tools, sales readiness technology and analytics with the goal of improving sales effectiveness and closing more deals. Its cutting-edge technology and advisory services aim to...
by Kevin Cunningham, CEO & Co-Founder, MRP | Jul 12, 2019 | Demanding Views
We’ve all seen the buzzwords in recent years. Big Data. Artificial Intelligence. Smart everything, from toilets to thermostats. Companies rush to keep up with the next fad without really understanding what the true advantages of this new technology are and how...
by Elise Schoening | Jul 12, 2019 | Industry News
NewsCred, an enterprise content marketing platform provider, announced it has secured $20 million in funding. The round, which brings the company’s total funding amount to over $100 million, was led by InterWest Partners, with additional participation from...
by Elise Schoening | Jul 12, 2019 | Blog
When it comes to content binging, the usual crop of names often comes to mind: “Stranger Things,” “Orange Is The New Black” and “Big Little Lies.” But content binging is no longer confined to just Netflix and Hulu. More and more B2B brands are creating binge-worthy...
by Brian Anderson | Jul 11, 2019 | Industry News
With a market saturated with content, B2B buyers must ensure they can trust their sources to get the information they need to make a purchase. Research shows that close to three-quarters (74%) of B2B buyers are performing more detailed ROI analysis prior to deciding....
by Brianna Ruback | Jul 11, 2019 | Industry News
LinkedIn has added three new objectives to its redesigned Campaign Manager, which are positioned to better align companies with their campaign goals and provide a full-funnel marketing experience. The objectives include: Brand awareness: users can increase...
by Elise Schoening | Jul 10, 2019 | Industry News
PathFactory, a B2B content insights and activation platform, announced Dev Ganesan will be leading the company as its new CEO, replacing Founder and former CEO Mark Opauszky. Ganesan joins the company with more than 10 years of C-suite experience heading SaaS and...
