by Elise Schoening | Apr 23, 2019 | Blog
Spring has finally sprung and what better way to enjoy the warm weather than to soak up the sun and dive into a new book that will help you polish up your marketing strategies and get ahead in 2019? So grab your sunglasses, get some lemonade ready and find a sunny...
by Elise Schoening | Apr 23, 2019 | Industry News
Blueshift, a customer data activation platform, raised $15 million in a Series B funding round led by Softbank Ventures Asia. The company also named Josh Francia as its new Chief Growth Officer. The funding round, which also included participation from previous...
by Josh Mueller, Former CMO, Dun & Bradstreet | Apr 22, 2019 | Demanding Views
Artificial intelligence (AI) and machine learning (ML) have long been on marketers’ radars, but it’s only recently that they’ve begun to show up in customer relationship management tools. AI and ML are often viewed with skepticism, but many B2B...
by Brian Anderson | Apr 22, 2019 | Industry News
Sales enablement is only the first step towards sales success. B2B companies must also ensure that their sales teams are using and fully engaged with the content and tools provided to them. In an interview with Demand Gen Report, David Hood, President and CEO of...
by Klaudia Tirico | Apr 19, 2019 | Industry News
TOPO’s annual Summit brought hundreds of sales and marketing professionals to San Francisco’s Pier 27 for two days of learning around topics such as marketing ops and tech, sales development and effectiveness, as well as account-based marketing and sales...
by Elise Schoening | Apr 19, 2019 | Solution Spotlight
Let’s Verify is a proprietary lead verification platform from INFUSEmedia that aims to sift out invalid leads with questionable or erroneous data. The platform is designed to equip sales teams with accurate, high-quality records in order to improve lead...
by Elise Schoening | Apr 18, 2019 | Industry News
Bizzabo, an event marketing platform, raised $27 million in a Series D funding round led by Viola Growth and Next47. Existing investors, including Pilot Growth, also participated. This round brings the company’s total amount raised to date up to $56 million. The...
by Elise Schoening | Apr 17, 2019 | Financial News
Zoom, a video and web conferencing software provider, raised the prices of its shares ahead of its IPO listing on Thursday. The company had initially announced that its shares would be priced between $28 and $32 each, but has now lifted the price range to $33-$35...
by Andrew Gaffney | Apr 17, 2019 | Blog
There was a time in the not-too-distant past when the goal of B2B campaigns was simply and almost universally to get prospects to raise their hand. The marketing team would be developing some compelling offer of a webinar, white paper or E-book, decide who to target,...
by Brian Anderson | Apr 17, 2019 | Industry News
B2B business has a bad reputation for continuing to push traditional, lengthy, inhuman sales cycles on its prospective buyers. However, a variety of vendors and practitioners in the space are making the push to turn the B2B buying process into a conversational,...
by Elise Schoening | Apr 17, 2019 | Industry News
LeadGenius, a B2B contact and account data provider, named Santosh Sharan as its new Chief Operating Officer. Sharan joins the company with more than 19 years of technology industry leadership experience. He previously served as CEO of EverString, as well as the...
by Elise Schoening | Apr 17, 2019 | Industry News
Outreach, a sales engagement platform, raised $114 million in Series E financing. This brings the company’s total funding amount raised to date up to $239 million and makes it a unicorn startup valued at $1.1 billion. The funding was led by Lone Pine Capital,...
