by Elise Schoening | Apr 17, 2019 | Financial News
Zoom, a video and web conferencing software provider, raised the prices of its shares ahead of its IPO listing on Thursday. The company had initially announced that its shares would be priced between $28 and $32 each, but has now lifted the price range to $33-$35...
by Andrew Gaffney | Apr 17, 2019 | Blog
There was a time in the not-too-distant past when the goal of B2B campaigns was simply and almost universally to get prospects to raise their hand. The marketing team would be developing some compelling offer of a webinar, white paper or E-book, decide who to target,...
by Brian Anderson | Apr 17, 2019 | Industry News
B2B business has a bad reputation for continuing to push traditional, lengthy, inhuman sales cycles on its prospective buyers. However, a variety of vendors and practitioners in the space are making the push to turn the B2B buying process into a conversational,...
by Elise Schoening | Apr 17, 2019 | Industry News
LeadGenius, a B2B contact and account data provider, named Santosh Sharan as its new Chief Operating Officer. Sharan joins the company with more than 19 years of technology industry leadership experience. He previously served as CEO of EverString, as well as the...
by Elise Schoening | Apr 17, 2019 | Industry News
Outreach, a sales engagement platform, raised $114 million in Series E financing. This brings the company’s total funding amount raised to date up to $239 million and makes it a unicorn startup valued at $1.1 billion. The funding was led by Lone Pine Capital,...
by Elise Schoening | Apr 17, 2019 | Industry News
Chatbots have become more commonplace in B2B, as buyers expect more conversational engagement with brands. In fact, it can feel rare nowadays to visit a webpage and not be immediately greeted by a chatbot, and industry research shows 15% of buyers have used chatbots...
by Elise Schoening | Apr 16, 2019 | Industry News
6sense, an ABM orchestration platform, has raised $27 million in funding. The round was led by Industry Ventures, with additional participation from Bain Capital Ventures, Battery Ventures, Costanoa Ventures, Salesforce Ventures and Venrock. The company said the...
by Elise Schoening | Apr 15, 2019 | Demanding Views
In an exclusive interview with Demand Gen Report, Nate Skinner, VP of Marketing for Salesforce Pardot, shares his thoughts on the evolution of demand generation, top channels for success and more. This interview is part of the What’s Working In Demand Generation...
by Elise Schoening | Apr 15, 2019 | Solution Spotlight
Delivra is an email marketing automation platform designed to help B2B businesses in the finance, manufacturing and technology sectors create sophisticated campaigns that convert more leads. FEATURES/FUNCTIONALITY The platform is positioned to enhance email...
by Elise Schoening | Apr 11, 2019 | Industry News
The buzz around aligning sales and marketing teams continues to grow in B2B, with 59% of demand gen marketers saying it is their top priority for 2019. To combat this challenge, savvy B2B businesses are turning to revenue operations as a way to align internal...
by Klaudia Tirico | Apr 10, 2019 | Industry News
An effective account-based marketing strategy requires targeting and engaging the right accounts. However, identifying these accounts has been a challenge for many organizations. Demand Gen Report’s 2018 Account-Based Marketing Benchmark Survey revealed that 28%...
by Brian Anderson | Apr 10, 2019 | Blog
Webcast series have become popular in the marketplace, aiming to provide a “binge-worthy” content option for target audiences while offering a different format that is more engaging and valuable. We here at Demand Gen Report, as well as all our brands under the G3...
