by Elise Schoening | Mar 1, 2019 | Industry News
True Influence, a B2B marketing and lead generation provider, released DisplayBase, a B2B media management solution designed to help users manage and optimize their display programs across all channels. The solution aims to enable users to create integrated digital...
by Elise Schoening | Mar 1, 2019 | Industry News
The 2019 B2B Marketing Exchange wrapped up with a closing panel wherein marketing practitioners from Pendo, Outreach and GE Digital shared their go-to-market strategies for measuring and accelerating revenue growth, and discussed new trends shaking up the industry....
by Klaudia Tirico | Mar 1, 2019 | Industry News
Millennials may get a bad reputation — lazy, entitled, attached to their phones and responsible for killing the napkin industry. But stereotypes aside, this generation is playing a greater role in the workforce and needs to be taken seriously. In fact, 73% of...
by Brian Anderson | Mar 1, 2019 | Industry News
Innovations in the B2B marketplace are endless. Most commonly, innovating means putting more control in the buyer’s hands. Therefore, B2B marketing and sales teams must focus their strategies on empowering buyers to meet their needs, while supporting them on...
by Klaudia Tirico | Feb 28, 2019 | Industry News
Digital disruption has its perks for businesses. It has given companies the opportunity to engage with audiences in real time, wherever they are. But it has also made organizations forget that they are interacting with real people. “So many people are focused so...
by Elise Schoening | Feb 27, 2019 | Industry News
Sendoso, a direct mail platform, has raised $10.7 million in a round of Series A funding, which brings the company’s total funding raised to date up to $13.2 million. Sendoso enables marketers to send gifts, swag, postcards and more to current and prospective...
by Demand Gen Report Team | Feb 27, 2019 | Industry News
Seventy-one percent of B2B marketers rate their company’s overall content marketing success as zero to minimal, according to the Content Marketing Institute. The issue, however, isn’t about creating and publishing content, but rather creating the right...
by Brian Anderson | Feb 26, 2019 | Industry News
There is one constant variable in the B2B ecosystem: change is inevitable and crucial to the continued growth of a business. This was a major talking point during the opening keynote at the B2B Marketing Exchange, in which DemandGen International CEO David Lewis took...
by Elise Schoening | Feb 25, 2019 | Solution Spotlight
Zuant Vault is a cloud-based data management solution designed to control both on- and offline mobile data to help B2B companies comply with stringent regulations, such as GDPR. FEATURES/FUNCTIONALITY The solution is positioned as a secure datastore that lives...
by Andrea Tucker, Oracle Marketing Cloud | Feb 22, 2019 | Demanding Views
Driven by new data, tools and technologies, the state of B2B marketing segmentation and personalization has reached an inflection point. Gone are the days where B2B marketers relied on basic, descriptive data like demographics and location to define marketing segments...
by Elise Schoening | Feb 21, 2019 | Industry News
Trustpilot, a customer review platform, released Transparent Flagging, a new feature that aims to give buyers a view into how companies flag reviews and the investigation process that follows. The company said the release was part of a larger Trustpilot initiative to...
by Elise Schoening | Feb 20, 2019 | Financial News
ON24, a webinar marketing software provider, announced a record year of growth, with sales for its flagship product, Webcast Elite, increasing in ARR by 33%. Sales for the company’s newer products, ON24 Engagement Hub and ON24 Target, grew by more than 60%. In...
