by Andrea Tucker, Oracle Marketing Cloud | Feb 22, 2019 | Demanding Views
Driven by new data, tools and technologies, the state of B2B marketing segmentation and personalization has reached an inflection point. Gone are the days where B2B marketers relied on basic, descriptive data like demographics and location to define marketing segments...
by Elise Schoening | Feb 21, 2019 | Industry News
Trustpilot, a customer review platform, released Transparent Flagging, a new feature that aims to give buyers a view into how companies flag reviews and the investigation process that follows. The company said the release was part of a larger Trustpilot initiative to...
by Elise Schoening | Feb 20, 2019 | Financial News
ON24, a webinar marketing software provider, announced a record year of growth, with sales for its flagship product, Webcast Elite, increasing in ARR by 33%. Sales for the company’s newer products, ON24 Engagement Hub and ON24 Target, grew by more than 60%. In...
by Demand Gen Report Team | Feb 20, 2019 | Industry News
In this ever-evolving B2B landscape, organizations must embrace change and stay relevant with new generations of buyers. This means developing audience-centric content, maintaining a tight knit relationship between marketing and sales, leveraging new tools and...
by Klaudia Tirico | Feb 20, 2019 | Blog
The B2B landscape is constantly changing, and today’s buyers are more informed than ever, especially as new generations like Millennials and Gen Z make up more of the workforce. It’s crucial for businesses to abide by this change and cater their marketing...
by By Kate Rooney, Design Pickle | Feb 19, 2019 | Demanding Views
No matter where you work — whether a large corporation or a small, family-run business — sooner or later your marketing team will arrive at the age-old question: does size matter? Once your team has run out of budget, ideas and creative juice, they’ll likely...
by Elise Schoening | Feb 19, 2019 | Industry News
Influitive, a customer advocacy and engagement software, raised $10 million in equity and debt financing. The funding was led by Georgian Partners and Comerica Bank, with additional participation from Relay Ventures and Export Development Canada. The company said the...
by Elise Schoening | Feb 19, 2019 | Solution Spotlight
nDash is a content creation platform that aims to help companies find expert writers, manage workflows and scale content creation. FEATURES/FUNCTIONALITY Marketers can use the platform to build and manage writing teams comprised of in-house talent, freelancers and...
by Elise Schoening | Feb 15, 2019 | Industry News
Brightcove, an online video hosting platform, announced plans to acquire Ooyala, an online video platform (OVP). While details were not disclosed, multiple reports state that the acquisition totaled $15 million. With the addition of Ooyala’s technology,...
by Elise Schoening | Feb 15, 2019 | Financial News
Affinity, a relationship intelligence platform, raised $26.5 million in a Series B round led by Advance Venture Partners and Sway Ventures, with additional participation from MassMutual Ventures, Pear Ventures and more. This brings the company’s total funding up...
by Elise Schoening | Feb 13, 2019 | Industry News
Sixty-one percent of marketers say their enterprise organization is extremely or very committed to content marketing. Yet, only 24% rate their proficiency in content marketing technology as “advanced” or “expert,” according to new research from the Content Marketing...
by Brian Anderson | Feb 13, 2019 | Blog
At Demand Gen Report, as well as at our sister publication ABM In Action, we have made it our mission to ensure that we’re providing the latest trends and best practices in the growing realm of account-based strategy. But during a recent webcast we produced with...
