by Elise Schoening | Dec 18, 2018 | Financial News
Seismic, a sales and marketing enablement platform, announced that it has raised $100 million in a Series E funding round led by Lightspeed Venture Partners and T. Rowe Price Associates, Inc. General Atlantic, JMI Equity, and Jackson Square Ventures also...
by Elise Schoening | Dec 14, 2018 | Solution Spotlight
FunnelCake’s lead-to-revenue management system is designed to unify lead and opportunity data from Salesforce to deliver actionable, full-funnel reporting for sales and marketing leadership. FEATURES/FUNCTIONALITY The solution aims to bring sales and marketing...
by Brian Anderson | Dec 14, 2018 | Industry News
The ongoing increase in priority to offer real-time personalization is positioning marketing leaders to act as the cross-functional medium for connecting customer experiences, according to new research from Salesforce. The company’s fifth edition of its State of...
by Elise Schoening | Dec 13, 2018 | Industry News
G2 Crowd, a B2B software and services review platform, announced it has acquired Siftery, a platform designed to help businesses eliminate waste in software spend and discover new technology based on peer companies. Terms of the deal were not disclosed. By combining...
by Klaudia Tirico | Dec 12, 2018 | Industry News
ABM Engagement Platform provider Folloze has released a new functionality designed to enable users to develop end-to-end personalized engagement strategies across marketing and sales through branded content microsites. Dubbed Content Sites, the feature aims to merge...
by Elise Schoening | Dec 12, 2018 | Industry News
In a digital age where inboxes are inundated and digital ad channels are oversaturated, old school marketing tactics such as direct mail are becoming a bigger focus for integrated campaigns at all stages of the buyer journey. To break through the clutter of digital...
by Elise Schoening | Dec 12, 2018 | Industry News
Formstack, an online form building Software as a Service, has acquired QuickTapSurvey, an offline survey app. Terms of the deal were not disclosed. Formstack said in a statement that it plans to use the acquisition to create a best-in-class data capture platform with...
by Alicia Esposito, Content4Demand | Dec 12, 2018 | Blog
This blog was originally posted on Content4Demand. It’s December and you know what that means: It’s predictions time! That’s right. We’ve already looked back at 2018 and how the content marketing landscape has evolved. Now,...
by Elise Schoening | Dec 11, 2018 | Industry News
Aberdeen, an intent-based marketing and sales solutions provider, has acquired The Big Willow, an intent data provider, for an undisclosed amount. Together, the companies aim to offer enhanced intent data that includes specific company locations and target contact...
by Elise Schoening | Dec 10, 2018 | Solution Spotlight
Radius Unify’s enterprise B2B customer data platform is designed to allow B2B marketers to access a single data source, so they can streamline their pipeline, transform their data strategy and improve customer experiences. FEATURES/FUNCTIONALITY The platform is...
by By Anudit Vikram, Dun & Bradstreet | Dec 7, 2018 | Demanding Views
With the rise of data-driven marketing and campaign automation, programmatic advertising has become more prevalent among savvy marketers. It has moved from being a novelty to a mature industry standard. Recent research found that 63% of B2B marketers said they are...
by Elise Schoening | Dec 5, 2018 | Industry News
Almost two-thirds (60%) of marketers say they lack confidence in the data coverage of their total target audience, according to new research from Demand Gen Report and DealSignal. The 2018 Audience and Demand Planning Benchmark Survey found that although 82% of...
