by Elise Schoening | Dec 4, 2018 | Industry News
Uberflip, a content experience platform, and Sigstr, an email signature marketing platform, announced a new integration designed to help B2B marketers deliver personalized content across every email. The integration aims to enable joint Uberflip and Sigstr customers...
by Elise Schoening | Dec 4, 2018 | Industry News
True Influence, an intent-based marketing and lead generation provider, enhanced its InsightBASE platform with OpportunityBASE, a new feature designed to accelerate sales by delivering leads via content syndication. OpportunityBASE aims to use analytics and audience...
by Elise Schoening | Dec 3, 2018 | Solution Spotlight
VanillaSoft’s sales engagement platform aims to empower sales reps to respond to new leads faster, interact with leads more consistently and across more channels and generate more qualified opportunities. FEATURES/FUNCTIONALITY The platform is designed to...
by By Todd Patton, TwentyThree | Nov 30, 2018 | Demanding Views
Pressure for marketers to consistently produce video is rising, and fresh ideas can be tough to find. Outside the comfort zone of your industry space, there’s another zone worth exploring for tips on effective video marketing: the red zone. Football season is...
by Elise Schoening | Nov 30, 2018 | Financial News
Asana, a work management software, has secured $50 million in a Series E equity round, bringing the company’s total funding amount from 2018 to $125 million. The round was led by Generation Investment Management, with additional funding from 8VC, Benchmark...
by Brian Anderson | Nov 28, 2018 | Blog
via GIPHY Thanksgiving has come and gone, but there is still a lot to be thankful for as we move into the holiday season and prep for the New Year. Tech stacks, in particular, have been the saving grace for many B2B marketers — positioning them to automate...
by Terry Moffatt, Contributing Writer | Nov 28, 2018 | Industry News
Although the majority of channel partners disappoint brands they represent by taking a pass on many of the marketing support programs offered to them, participation in social media amplification appears to be on the rise. For example, when Xerox announced that it...
by Brian Anderson | Nov 28, 2018 | Industry News
The B2B marketplace has been in an ABM renaissance, if you will, for the past several years. The ad tech space, in particular, has seen itself homing in on account-focused offerings to help organizations get in front of the right stakeholders at target accounts —...
by Elise Schoening | Nov 28, 2018 | Industry News
Seismic, a marketing and sales enablement software company, named John McCauley as its first CFO to oversee the company’s global financial operations. McCauley joins Seismic with more than a decade of financial leadership and expertise. His previous roles...
by Elise Schoening | Nov 28, 2018 | Industry News
Seventy-seven percent of B2B marketers believe ABM has driven greater success with their target accounts and 45% have seen at least double the ROI, according to new research from ITSMA, Demandbase and the ABM Leadership Alliance. The study, which surveyed...
by Elise Schoening | Nov 27, 2018 | Industry News
Forrester announced plans to acquire SiriusDecisions in a cash deal valued at $245 million. The deal is expected to close in January 2019, pending pre-determined legal and financial obligations. During a press and investor briefing, the companies said the acquisition...
by Carter Hallett, R2i | Nov 26, 2018 | Demanding Views
Marketers need to adapt to the expectations of the evolving customer now more than ever — a recent report by Gartner suggests that by 2020, poor customer experiences will destroy 30% of digital business projects. Many of my clients know they need to be more...
