by Elise Schoening | Dec 19, 2018 | Financial News
Sprout Social, a social media management solutions provider, raised $40.5 million in a Series D funding round led by Goldman Sachs, Future Fund and New Enterprise Associates. The company said the new funds, which bring its total capital raised up to $103.5 million...
by Demand Gen Report Team | Dec 19, 2018 | Industry News
The holiday season is all about giving. It’s also a season of showing you care about your family and friends, as well as colleagues and customers whom you’ve built strong relationships with over the year. B2B companies have used the...
by Elise Schoening | Dec 19, 2018 | Blog
The B2B Marketing Exchange is less than 100 days away and we need your help picking the winner of a brand new Killer Content Awards category: the B2B’s Choice Award, which will be voted on by the public. We’ve already done the hard part and narrowed down...
by Jon Miller, Engagio | Dec 18, 2018 | Demanding Views
Every year, account-based marketing gains more excitement, and for good reason too. In the latest ABM benchmark survey, the ITSMA and the ABM Leadership Alliance reported that 45% of companies are seeing 2x the ROI on their ABM program than all other types of...
by Elise Schoening | Dec 18, 2018 | Financial News
Seismic, a sales and marketing enablement platform, announced that it has raised $100 million in a Series E funding round led by Lightspeed Venture Partners and T. Rowe Price Associates, Inc. General Atlantic, JMI Equity, and Jackson Square Ventures also...
by Elise Schoening | Dec 14, 2018 | Solution Spotlight
FunnelCake’s lead-to-revenue management system is designed to unify lead and opportunity data from Salesforce to deliver actionable, full-funnel reporting for sales and marketing leadership. FEATURES/FUNCTIONALITY The solution aims to bring sales and marketing...
by Brian Anderson | Dec 14, 2018 | Industry News
The ongoing increase in priority to offer real-time personalization is positioning marketing leaders to act as the cross-functional medium for connecting customer experiences, according to new research from Salesforce. The company’s fifth edition of its State of...
by Elise Schoening | Dec 13, 2018 | Industry News
G2 Crowd, a B2B software and services review platform, announced it has acquired Siftery, a platform designed to help businesses eliminate waste in software spend and discover new technology based on peer companies. Terms of the deal were not disclosed. By combining...
by Klaudia Tirico | Dec 12, 2018 | Industry News
ABM Engagement Platform provider Folloze has released a new functionality designed to enable users to develop end-to-end personalized engagement strategies across marketing and sales through branded content microsites. Dubbed Content Sites, the feature aims to merge...
by Elise Schoening | Dec 12, 2018 | Industry News
In a digital age where inboxes are inundated and digital ad channels are oversaturated, old school marketing tactics such as direct mail are becoming a bigger focus for integrated campaigns at all stages of the buyer journey. To break through the clutter of digital...
by Elise Schoening | Dec 12, 2018 | Industry News
Formstack, an online form building Software as a Service, has acquired QuickTapSurvey, an offline survey app. Terms of the deal were not disclosed. Formstack said in a statement that it plans to use the acquisition to create a best-in-class data capture platform with...
by Alicia Esposito, Content4Demand | Dec 12, 2018 | Blog
This blog was originally posted on Content4Demand. It’s December and you know what that means: It’s predictions time! That’s right. We’ve already looked back at 2018 and how the content marketing landscape has evolved. Now,...
