by Elise Schoening | Dec 11, 2018 | Industry News
Aberdeen, an intent-based marketing and sales solutions provider, has acquired The Big Willow, an intent data provider, for an undisclosed amount. Together, the companies aim to offer enhanced intent data that includes specific company locations and target contact...
by Elise Schoening | Dec 10, 2018 | Solution Spotlight
Radius Unify’s enterprise B2B customer data platform is designed to allow B2B marketers to access a single data source, so they can streamline their pipeline, transform their data strategy and improve customer experiences. FEATURES/FUNCTIONALITY The platform is...
by By Anudit Vikram, Dun & Bradstreet | Dec 7, 2018 | Demanding Views
With the rise of data-driven marketing and campaign automation, programmatic advertising has become more prevalent among savvy marketers. It has moved from being a novelty to a mature industry standard. Recent research found that 63% of B2B marketers said they are...
by Elise Schoening | Dec 5, 2018 | Industry News
Almost two-thirds (60%) of marketers say they lack confidence in the data coverage of their total target audience, according to new research from Demand Gen Report and DealSignal. The 2018 Audience and Demand Planning Benchmark Survey found that although 82% of...
by Brian Anderson | Dec 5, 2018 | Industry News
The initial focus around the May 2018 GDPR deadline for most B2B organizations was what steps they need to take to be compliant. Now almost six months after the deadline many brands are seeing and feeling the effects on their database, with some seeing their usable...
by Elise Schoening | Dec 4, 2018 | Industry News
Uberflip, a content experience platform, and Sigstr, an email signature marketing platform, announced a new integration designed to help B2B marketers deliver personalized content across every email. The integration aims to enable joint Uberflip and Sigstr customers...
by Elise Schoening | Dec 4, 2018 | Industry News
True Influence, an intent-based marketing and lead generation provider, enhanced its InsightBASE platform with OpportunityBASE, a new feature designed to accelerate sales by delivering leads via content syndication. OpportunityBASE aims to use analytics and audience...
by Elise Schoening | Dec 3, 2018 | Solution Spotlight
VanillaSoft’s sales engagement platform aims to empower sales reps to respond to new leads faster, interact with leads more consistently and across more channels and generate more qualified opportunities. FEATURES/FUNCTIONALITY The platform is designed to...
by By Todd Patton, TwentyThree | Nov 30, 2018 | Demanding Views
Pressure for marketers to consistently produce video is rising, and fresh ideas can be tough to find. Outside the comfort zone of your industry space, there’s another zone worth exploring for tips on effective video marketing: the red zone. Football season is...
by Elise Schoening | Nov 30, 2018 | Financial News
Asana, a work management software, has secured $50 million in a Series E equity round, bringing the company’s total funding amount from 2018 to $125 million. The round was led by Generation Investment Management, with additional funding from 8VC, Benchmark...
by Brian Anderson | Nov 28, 2018 | Blog
via GIPHY Thanksgiving has come and gone, but there is still a lot to be thankful for as we move into the holiday season and prep for the New Year. Tech stacks, in particular, have been the saving grace for many B2B marketers — positioning them to automate...
by Terry Moffatt, Contributing Writer | Nov 28, 2018 | Industry News
Although the majority of channel partners disappoint brands they represent by taking a pass on many of the marketing support programs offered to them, participation in social media amplification appears to be on the rise. For example, when Xerox announced that it...
