by Elise Schoening | Nov 14, 2018 | Industry News
Showpad, a sales enablement platform, acquired Voicefox, a meeting intelligence software provider. Terms of the deal were not disclosed. By combining Voicefox’s capabilities to record, transcribe and analyze business conversations with Showpad’s sales...
by Elise Schoening | Nov 14, 2018 | Industry News
Triblio announced that it has partnered with Bombora, a B2B intent data provider. The partnership is designed to bring Bombora’s third-party intent data and first-party intent signals into Triblio’s ABM platform — specifically the company’s...
by Elise Schoening | Nov 14, 2018 | Industry News
One of the best resources available to marketers today is a healthy list of engaged, happy customers. Research from Demand Gen Report shows that nearly two-thirds (65%) of B2B buyers will turn to peer review sites when selecting and evaluating new technology. Customer...
by Elise Schoening | Nov 12, 2018 | Industry News
SAP SE announced that it had signed a definitive agreement to acquire Qualtrics, a research and experience management software provider, in an $8 billion cash transaction. The acquisition positions SAP to combine Qualtrics’ experience data with its operational...
by Brian Anderson | Nov 12, 2018 | Case Studies
Phononic, a solid-state cooling solutions provider, sought out to attract a new, niche market with a fresh account-based strategy. The company ultimately turned to account-based advertising to drive engagement with the right stakeholders at target accounts. The...
by Elise Schoening | Nov 12, 2018 | Solution Spotlight
Seismic is a situationally aware homepage for sales people that is designed to spotlight relevant information for each individual seller and recommend next steps based on what is likely to help them engage their unique set of buyers. FEATURES/FUNCTIONALITY Seismic...
by By Chris Harrington, InsideSales.com | Nov 9, 2018 | Demanding Views
Amazon recommends “people who bought X also bought Y;” Netflix understands what “people like you” enjoy watching; and Waze shows you what drivers ahead have encountered. Your data powers the Artificial Intelligence (AI) algorithms in apps, making life more rewarding,...
by Klaudia Tirico | Nov 9, 2018 | Industry News
Every year, the marketing technology landscape continues to grow and expand with new solutions and technologies designed to help B2B marketers do their jobs better. In 2018, Scott Brinker’s Martech Landscape “Supergraphic” showed 6,829 marketing technologies on...
by Elise Schoening | Nov 9, 2018 | Industry News
AdRoll Group, a growth platform company, has acquired Growlabs, a B2B lead generation and sales automation provider. The company said the acquisition will be used to bolster AdRoll Group’s identity graph and data capabilities. AdRoll Group aims to enhance its...
by Elise Schoening | Nov 8, 2018 | Industry News
PathFactory, a content insight and activation platform, announced a new integration with Sigstr, an email marketing platform, that aims to provide marketing teams with greater visibility into which email senders, banners and content offers generate the highest...
by Elise Schoening | Nov 8, 2018 | Industry News
EverString, a B2B data platform, named Santosh Sharan as its new CEO. Sharan has also joined the company’s Board of Directors. J.J. Kardwell, Co-Founder and former CEO of EverString, will continue to serve on the company’s Board as Executive Director, as...
by Demand Gen Report Team | Nov 7, 2018 | Industry News
To create the perfect demand plan for 2019, B2B organizations must identify what channels, content and other tactics work best at different stages of the buying journey based on the company’s business objectives, buyer demands and expectations. In-depth analysis...
