by Elise Schoening | Nov 8, 2018 | Industry News
PathFactory, a content insight and activation platform, announced a new integration with Sigstr, an email marketing platform, that aims to provide marketing teams with greater visibility into which email senders, banners and content offers generate the highest...
by Elise Schoening | Nov 8, 2018 | Industry News
EverString, a B2B data platform, named Santosh Sharan as its new CEO. Sharan has also joined the company’s Board of Directors. J.J. Kardwell, Co-Founder and former CEO of EverString, will continue to serve on the company’s Board as Executive Director, as...
by Demand Gen Report Team | Nov 7, 2018 | Industry News
To create the perfect demand plan for 2019, B2B organizations must identify what channels, content and other tactics work best at different stages of the buying journey based on the company’s business objectives, buyer demands and expectations. In-depth analysis...
by Elise Schoening | Nov 7, 2018 | Industry News
TrustRadius, a B2B software review site, announced the addition of four new hires across engineering, finance, sales and marketing. The company, which has more than doubled its website traffic over the past year, said the expanded executive team will help support and...
by Klaudia Tirico | Nov 5, 2018 | Blog
As the martech landscape continues to grow and more solutions grab marketers’ attention, technology investment has become a crucial topic of conversation for many organizations. In fact, research from SiriusDecisions’ 2018 CMO Study shows that nearly 60%...
by Elise Schoening | Nov 5, 2018 | Solution Spotlight
Campaign Monitor aims to offer an easy-to-use email marketing solution that can help marketers create beautiful, responsive email templates, trigger personalized journeys at the right time and segment their list based on rich data from more than 200 integrations....
by Elle Woulfe, PathFactory | Nov 2, 2018 | Demanding Views
B2B marketing has hit a wall. Audiences are getting harder to reach, campaigns are fractured across channels and, for many brands, performance is flatlining. Collectively, we’ve consolidated the big gains from the digital era and reached a new plateau....
by Brian Anderson | Nov 1, 2018 | Industry News
KickFire, an IP address intelligence and company identification technology, announced an integration with Drift, a conversational marketing and sales platform. The integration positions Drift users to uncover account-level information and firmographics that can...
by Elise Schoening | Nov 1, 2018 | Industry News
Evergage, a personalization and customer data platform, unveiled new features designed to help marketers tap into customer data and improve one-to-one personalization. Evergage Decisions aims to use AI to provide hyper-personalized content recommendations. The...
by Elise Schoening | Nov 1, 2018 | Industry News
Conversica, an AI marketing and sales software provider, secured $31 million in Series C funding, bringing the company’s total amount raised to $87 million. Providence Strategic Growth Capital Partners L.L.C. led the round with additional participation from Toba...
by Elise Schoening | Oct 31, 2018 | Blog
Mastering personalized marketing is a lot like owning a car — your once shiny, new tools will need an upgrade and a fresh coat of paint every now and then. As marketing technology evolves and B2B companies are able to glean more information than before on current and...
by Elise Schoening | Oct 30, 2018 | Industry News
LinkedIn launched a new integration with Google Campaign Manager designed to help marketers manage attribution for all of their LinkedIn ads from a single, centralized location. The new integration positions marketers to track all Sponsored Content impressions and...
