by Chris Lynde, SaleScout | Sep 21, 2018 | Demanding Views
Today’s CRM and marketing automation systems provide measurement at every stage of the funnel. That’s good news for marketers who want to optimize the conversion process, and bad news for those who are used to measuring quantity over quality. Those days...
by Elise Schoening | Sep 20, 2018 | Industry News
Adobe announced that it has signed a definitive agreement to purchase Marketo for $4.75 billion. The acquisition, which was rumored to be in the works last week, will be used to strengthen Adobe’s Experience Cloud with Marketo’s engagement platform....
by Elise Schoening | Sep 20, 2018 | Solution Spotlight
Affinity is a relationship intelligence platform designed to use machine learning and AI to create a virtual Rolodex of companies and contacts your team has interacted with. The platform is positioned to display the strength of those relationships, as well as...
by Klaudia Tirico | Sep 20, 2018 | Industry News
Building on its Einstein artificial intelligence offering, which was rolled out across its CRM cloud in 2016, Salesforce has unveiled Einstein Voice Assistant and Voice Bots. The new capabilities are designed to help users to talk directly to their Salesforce CRM...
by Elise Schoening | Sep 19, 2018 | Industry News
DiscoverOrg, a marketing and sales intelligence provider, has increased its database’s technology-to-company matches by 400% over the past year, according to the company. The updated data aims to help marketers further improve segmentation, prospecting and ABM...
by Elise Schoening | Sep 19, 2018 | Industry News
The role of Sales Development Representatives (SDRs) has shifted from the cold-calling days of the past into a multi-channel juggling act. Successful SDRs are able to deliver personalized experiences across channels and leave prospects with a favorable, first...
by Terry Moffatt, Channel Marketer Report | Sep 19, 2018 | Blog
via GIPHY There’s no denying that protecting brand integrity is vital to optimizing market positioning and differentiation. But for companies that rely heavily on channel partners to market and sell their products and services, it might be a good idea to loosen...
by Elise Schoening | Sep 18, 2018 | Industry News
InsideView, a targeting, sales and marketing intelligence company, released updates to InsideView Refresh, a CRM data cleansing solution. InsideView Refresh includes new features positioned to help marketers cleanse contact and account data, as well as automatically...
by Elise Schoening | Sep 18, 2018 | Financial News
Sigstr, a relationship marketing platform, announced a $4 million funding round led by Edison Partners, a growth equity investment firm. According to the company, the funding will be used for product development and enterprise market expansion. The news follows the...
by Mark Godley, CEO of LeadGenius | Sep 17, 2018 | Demanding Views
Whenever I see a pretty pie graph, scatter plot or radar chart, I immediately think, does this pretty graphic contribute in some manner to our financial results? Or am I looking at the financial equivalent of lipstick on a pig? Visualizations and sexy charts are the...
by Elise Schoening | Sep 14, 2018 | Blog, Podcasts
In an interview with Demand Gen Report’s Elise Schoening, Anne Gherini, VP of Marketing and Partnerships at Affinity, discusses the evolution of artificial intelligence. Gherini also breaks down common myths surrounding AI and explains how it can actually help...
by Elise Schoening | Sep 14, 2018 | Solution Spotlight
Intercom’s latest release, Video Bots, aims to combine the personalization of video with the automation of bots to create deeper and richer connections between businesses and customers. FEATURES/FUNCTIONALITY Video Bots is connected to Intercom’s Custom...
