by Terry Moffatt, Channel Marketer Report | Sep 19, 2018 | Blog
via GIPHY There’s no denying that protecting brand integrity is vital to optimizing market positioning and differentiation. But for companies that rely heavily on channel partners to market and sell their products and services, it might be a good idea to loosen...
by Elise Schoening | Sep 18, 2018 | Industry News
InsideView, a targeting, sales and marketing intelligence company, released updates to InsideView Refresh, a CRM data cleansing solution. InsideView Refresh includes new features positioned to help marketers cleanse contact and account data, as well as automatically...
by Elise Schoening | Sep 18, 2018 | Financial News
Sigstr, a relationship marketing platform, announced a $4 million funding round led by Edison Partners, a growth equity investment firm. According to the company, the funding will be used for product development and enterprise market expansion. The news follows the...
by Mark Godley, CEO of LeadGenius | Sep 17, 2018 | Demanding Views
Whenever I see a pretty pie graph, scatter plot or radar chart, I immediately think, does this pretty graphic contribute in some manner to our financial results? Or am I looking at the financial equivalent of lipstick on a pig? Visualizations and sexy charts are the...
by Elise Schoening | Sep 14, 2018 | Blog, Podcasts
In an interview with Demand Gen Report’s Elise Schoening, Anne Gherini, VP of Marketing and Partnerships at Affinity, discusses the evolution of artificial intelligence. Gherini also breaks down common myths surrounding AI and explains how it can actually help...
by Elise Schoening | Sep 14, 2018 | Solution Spotlight
Intercom’s latest release, Video Bots, aims to combine the personalization of video with the automation of bots to create deeper and richer connections between businesses and customers. FEATURES/FUNCTIONALITY Video Bots is connected to Intercom’s Custom...
by Elise Schoening | Sep 13, 2018 | Industry News
Radius, a data and predictive marketing software provider, unveiled Radius Unify, a new B2B customer data platform that aims to improve customer data and streamline pipeline. The platform is designed to use data from Radius’ Network of Record to refresh and...
by Elise Schoening | Sep 13, 2018 | Financial News
Adobe, a creative, marketing and document management company, is in negotiations to purchase Marketo, a marketing automation software provider, according to Reuters. Marketo, which was founded in 2006, generated approximately $321 million in revenue last year,...
by Elise Schoening | Sep 12, 2018 | Industry News
Optimizely, a digital experimentation platform, has released Adaptive Audiences, a new tool positioned to use machine learning to help companies deliver personalized customer experiences at scale. Adaptive Audiences aims to use behavioral data from first- and...
by Brian Anderson | Sep 12, 2018 | Blog
via GIPHY Judging by Demand Gen Report’s subscriber list, most of our reader base is currently employed at B2B businesses in a stage of rapid growth and scale. This is no small endeavor; and I know from my own experience that a lot of time, passion and coffee...
by Elise Schoening | Sep 12, 2018 | Industry News
Brightcove, an online video hosting platform, appointed Sara Larsen as the company’s new CMO. She will replace former CMO Neil Lieberman and will oversee the media business unit and digital marketing unit, which is now combined into a single marketing...
by Elise Schoening | Sep 12, 2018 | Industry News
Openprise, a data orchestration platform, announced a new integration with Microsoft Dynamics 365 that aims to help marketing and sales teams cleanse data, increase productivity and grow revenue. The platform is designed to automate manual processes, such as data...
