by Elise Schoening | Sep 24, 2018 | Blog
Progressive B2B brands are taking a note from the B2C playbook and meeting buyers on their preferred platforms, such as on podcasts, through videos and on social media. In fact, the number of buyers using social media to research potential solutions has grown from 20%...
by Andrew Gaffney | Sep 21, 2018 | Blog
Entering its third year, the Ops-Stars conference has quickly grown to become a must-attend event around Dreamforce in San Francisco for executives in sales/marketing operations, as well as demand gen. This year, the event has expanded to two full days of workshops...
by Brian Anderson | Sep 21, 2018 | Blog, Podcasts
In a quick interview at INBOUND 2018, hosted by HubSpot earlier this September in Boston, Demand Gen Report’s Brian Anderson sat down with Scott Brinker, HubSpot’s VP of Platform Ecosystem. Brinker is also notoriously known for mapping out the martech...
by Elise Schoening | Sep 21, 2018 | Industry News
Allego, a sales training, learning and coaching software, recently accepted its first funding round of $7.5 million from General Catalyst. Yet, Yuchun Lee, CEO and Co-Founder of Allego, swears the company has no plans to touch it. In an exclusive interview with Demand...
by Chris Lynde, SaleScout | Sep 21, 2018 | Demanding Views
Today’s CRM and marketing automation systems provide measurement at every stage of the funnel. That’s good news for marketers who want to optimize the conversion process, and bad news for those who are used to measuring quantity over quality. Those days...
by Elise Schoening | Sep 20, 2018 | Industry News
Adobe announced that it has signed a definitive agreement to purchase Marketo for $4.75 billion. The acquisition, which was rumored to be in the works last week, will be used to strengthen Adobe’s Experience Cloud with Marketo’s engagement platform....
by Elise Schoening | Sep 20, 2018 | Solution Spotlight
Affinity is a relationship intelligence platform designed to use machine learning and AI to create a virtual Rolodex of companies and contacts your team has interacted with. The platform is positioned to display the strength of those relationships, as well as...
by Klaudia Tirico | Sep 20, 2018 | Industry News
Building on its Einstein artificial intelligence offering, which was rolled out across its CRM cloud in 2016, Salesforce has unveiled Einstein Voice Assistant and Voice Bots. The new capabilities are designed to help users to talk directly to their Salesforce CRM...
by Elise Schoening | Sep 19, 2018 | Industry News
DiscoverOrg, a marketing and sales intelligence provider, has increased its database’s technology-to-company matches by 400% over the past year, according to the company. The updated data aims to help marketers further improve segmentation, prospecting and ABM...
by Elise Schoening | Sep 19, 2018 | Industry News
The role of Sales Development Representatives (SDRs) has shifted from the cold-calling days of the past into a multi-channel juggling act. Successful SDRs are able to deliver personalized experiences across channels and leave prospects with a favorable, first...
by Terry Moffatt, Channel Marketer Report | Sep 19, 2018 | Blog
via GIPHY There’s no denying that protecting brand integrity is vital to optimizing market positioning and differentiation. But for companies that rely heavily on channel partners to market and sell their products and services, it might be a good idea to loosen...
by Elise Schoening | Sep 18, 2018 | Industry News
InsideView, a targeting, sales and marketing intelligence company, released updates to InsideView Refresh, a CRM data cleansing solution. InsideView Refresh includes new features positioned to help marketers cleanse contact and account data, as well as automatically...
