by Elise Schoening | Aug 20, 2018 | Solution Spotlight
SiteBuilder, a SaaS platform from ChannelNet, aims to help marketing and sales teams streamline workflows and improve the customer experience. FEATURES/FUNCTIONALITY SiteBuilder is designed to serve as a comprehensive B2B portal that can meet various business needs....
by Demand Gen Report Team | Aug 17, 2018 | Blog, Podcasts
In a conversation on the show floor at #FlipMyFunnel in Boston last week, Demand Gen Report’s Brian Anderson sat down with Terminus CEO Eric Spett to discuss the latest updates to the company’s account-based platform and how aims to become a command center...
by Manish Dudharejia, E2M Solutions Inc. | Aug 17, 2018 | Demanding Views
Big Data analytics is a field that is advancing by the hour. In marketing, these insights have become the lifeblood of successful campaigns. However, while nearly everyone in the business world knows how important Big Data power is, only 44% actually trust it enough...
by Brian Anderson | Aug 16, 2018 | Industry News
LinkedIn has launched new features for Sales Navigator, which the company stated will position users to expand existing customer relationships, acquire new business and maximize sales productivity. The new Deals feature aims to help reps better understand and manage...
by Brian Anderson | Aug 15, 2018 | Industry News
B2B marketing teams continue to strive towards increasing their overall efficiency to produce programs that drive pipeline. Research from Salesforce shows that high-performing marketing teams are 12.8x more likely than underperforming teams to heavily coordinate...
by Terry Moffatt, Channel Marketer Report | Aug 14, 2018 | Blog
Considering the news reports about investments companies are making in their indirect sales programs, the timing of ChannelWeek, a week-long webinar series providing insights on proven best practices in channel marketing and the tools and technologies that enable...
by Klaudia Tirico | Aug 13, 2018 | Industry News
Drift, a conversational marketing and sales platform, has updated its solution with the launch of Drift Intel. Powered by an integration with Clearbit, the technology is designed to help marketing turn anonymous website visitors into qualified leads for sales in real...
by Brian Anderson | Aug 13, 2018 | Industry News
Nothing turns off a buyer more than a disjointed, complex experience with a B2B brand. According to our own research shows that, when buyers are selecting a vendor in a purchase decision, two-thirds (66%) of buyers said the timeliness of a vendor’s response to...
by Elise Schoening | Aug 13, 2018 | Solution Spotlight
Postie is a platform that aims to automate and simplify direct mail marketing. It is designed to help marketers better manage their prospecting, retargeting and CRM engagement campaigns from a centralized platform. FEATURES/FUNCTIONALITY Postie is positioned to...
by Jaime Romero, MRP | Aug 10, 2018 | Demanding Views
I’ve recently seen marketers declaring account-based marketing a failure and have been taken aback by the idea. Failed isn’t a term I would choose to describe ABM. Marketers have been doing ABM successfully for years. Like all things, ABM is on a journey...
by Klaudia Tirico | Aug 10, 2018 | Industry News
Intercom, a customer messaging platform, has released new chatbot technology designed to accelerate sales by helping users create their own custom bots without code. The new technology, dubbed Custom Bots, is designed to bring messenger apps and bots together to...
by Brian Anderson | Aug 9, 2018 | Industry News
As the maturity of account-based strategies within the B2B marketplace continues, practitioners are finding that a unified organization around account frameworks and goals consistently leads to more authentic relationships with current and potential customers. This...
