by Terry Moffatt, Channel Marketer Report | Aug 14, 2018 | Blog
Considering the news reports about investments companies are making in their indirect sales programs, the timing of ChannelWeek, a week-long webinar series providing insights on proven best practices in channel marketing and the tools and technologies that enable...
by Klaudia Tirico | Aug 13, 2018 | Industry News
Drift, a conversational marketing and sales platform, has updated its solution with the launch of Drift Intel. Powered by an integration with Clearbit, the technology is designed to help marketing turn anonymous website visitors into qualified leads for sales in real...
by Brian Anderson | Aug 13, 2018 | Industry News
Nothing turns off a buyer more than a disjointed, complex experience with a B2B brand. According to our own research shows that, when buyers are selecting a vendor in a purchase decision, two-thirds (66%) of buyers said the timeliness of a vendor’s response to...
by Elise Schoening | Aug 13, 2018 | Solution Spotlight
Postie is a platform that aims to automate and simplify direct mail marketing. It is designed to help marketers better manage their prospecting, retargeting and CRM engagement campaigns from a centralized platform. FEATURES/FUNCTIONALITY Postie is positioned to...
by Jaime Romero, MRP | Aug 10, 2018 | Demanding Views
I’ve recently seen marketers declaring account-based marketing a failure and have been taken aback by the idea. Failed isn’t a term I would choose to describe ABM. Marketers have been doing ABM successfully for years. Like all things, ABM is on a journey...
by Klaudia Tirico | Aug 10, 2018 | Industry News
Intercom, a customer messaging platform, has released new chatbot technology designed to accelerate sales by helping users create their own custom bots without code. The new technology, dubbed Custom Bots, is designed to bring messenger apps and bots together to...
by Brian Anderson | Aug 9, 2018 | Industry News
As the maturity of account-based strategies within the B2B marketplace continues, practitioners are finding that a unified organization around account frameworks and goals consistently leads to more authentic relationships with current and potential customers. This...
by Klaudia Tirico | Aug 9, 2018 | Industry News
Dun & Bradstreet has entered into a definitive agreement to be acquired by an investor group led by CC Capital, Cannae Holdings, as well as funds affiliated with Thomas H. Lee Partners, L.P. and a group of other distinguished investors. According to a...
by Brian Anderson | Aug 9, 2018 | Industry News
Terminus unveiled new product announcements tied to the growing need for account-based companies to better understand their target account lists, how they engage with potential customers and how it impacts sales conversations. The company’s new Account-Based...
by Brian Anderson | Aug 8, 2018 | Industry News
All of the winners and presenters on stage! Congratulations to all! #ABMies #FlipMyFunnel pic.twitter.com/BJvAN8VXVt — #FlipMyFunnel (@FlipMyFunnel) August 8, 2018 #FlipMyFunnel, an account-based marketing and sales community hosted by Terminus, has announced the...
by Terry Moffatt, Channel Marketer Report | Aug 8, 2018 | Industry News
With as much as 70% of all world trade being sold though indirect channels, B2B companies are working hard to launch channel programs or enhance those already in place. Last month, Agiloft a business software provider, announced a 67% increase in channel sales in...
by Klaudia Tirico | Aug 8, 2018 | Industry News
Sigstr, an email signature marketing solution provider, has launched Sigstr Pulse, a new relationship marketing platform designed to map employee networks with AI. Sigstr Pulse positions marketers to monitor whether sales reps are engaging with marketing leads, review...
