by Elise Schoening | May 16, 2018 | Industry News
SAP, a software solutions provider, has released the Customer Data Cloud, which aims to improve customer relationships by offering greater data transparency and control. The Cloud leverages technology from Gigya, a customer identity and access management platform,...
by Elise Schoening | May 16, 2018 | Blog
Noticed a lot of company mergers and acquisitions these days? Well the good news is you’re not alone and there’s no need to get your glasses checked. The trend of B2B company mergers and acquisitions has remained steadfast in the early months of 2018 and...
by Klaudia Tirico | May 16, 2018 | Industry News
Messaging applications are a common appliance on smartphones today. Facebook Messenger, What’s App and Slack all play an important role in both personal and professional lives. In fact, a 2017 eMarketer study found that more than three-quarters (76.3%) of the...
by Elise Schoening | May 15, 2018 | Industry News
Five9, a cloud contact center software, has released Five9 Genius, a new solution designed to personalize and enhance the customer experience via artificial intelligence (AI). The new solution aims to use the Five9 Natural Language Processing system and third-party...
by Elise Schoening | May 15, 2018 | Industry News
Influ2, a person-based marketing (PBM) solution provider, has released a new platform designed to use machine learning to help B2B marketers develop and deliver customized marketing campaigns. The new platform is designed to integrate with a marketer’s CRM...
by Elise Schoening | May 14, 2018 | Solution Spotlight
Insightly, a customer relationship management (CRM) software, aims to help modern B2B businesses build lifelong customer relationships and grow revenue. Insightly is designed to provide out-of-the-box capabilities that allow users to tailor experiences for every...
by Anudit Vikram, Dun & Bradstreet | May 11, 2018 | Demanding Views
In the B2B world, there is a very real struggle with trying to match individuals (leads) to accounts. With buyers using multiple devices, privacy laws restricting what data can be collected and multiple people involved in the B2B buying decision, it can be nearly...
by Andrew Gaffney | May 11, 2018 | Industry News
When SiriusDecisions introduced its Demand Unit Waterfall at its 2017 Summit, the new framework generated buzz and interest as a model for planning and tracking account-based strategies. It also created immediate questions and some concern over how brands could...
by Brian Anderson | May 10, 2018 | Industry News
At the SiriusDecisions Summit in Las Vegas this week, LookBookHQ announced that it has rebranded to PathFactory, aligning to the company’s newly released content insights and activation engine. The solution aims to provide insights into the impact of content on...
by Elise Schoening | May 10, 2018 | Industry News
DealSignal, a B2B demand generation software, has released a new GDPR Risk Assessment Module. Announced at the 2018 SiriusDecisions Summit in Las Vegas, the solution is designed to help marketers ensure all contact data in their CRM is accurate, up-to-date and...
by Elise Schoening | May 10, 2018 | Industry News
Azalead, an ABM software provider, has rebranded to Jabmo. The new name is designed to showcase the company’s focus on ABM, according to the company. The company offers a holistic ABM solution designed to help global manufacturers reach target audiences. The...
by Andrew Gaffney | May 9, 2018 | Industry News
Despite the buzz around artificial intelligence (AI), many B2B organizations have been slow to adopt and deploy AI-powered applications due to a limited understanding of the technology and how it can impact all areas of the revenue engine. During its Summit in Las...
