by Elise Schoening | Apr 10, 2018 | Industry News
Proof Analytics, a business analytics platform, has launched Proof+ for SiriusDecisions. The new tool is designed to serve as an archive of customizable templates that marketers can use in conjunction with SiriusDecisions frameworks to improve marketing...
by Elise Schoening | Apr 9, 2018 | Solution Spotlight
Mintigo is positioned to deliver data-driven customer insights and generate leads with high conversion rates. Marketers can use Mintigo Predictive Audience to enhance their account-based marketing (ABM) strategy, shorten sales cycles and drive revenue....
by Brian Anderson | Apr 6, 2018 | Blog
Digital transformation has given B2B companies new and innovative ways to enhance their buyer’s experience. While it positions marketers to creatively engage and nurture prospects, innovation has also enabled B2B marketing and sales reps to gain deep insights...
by Kellie de Leon, The Mx Group | Apr 6, 2018 | Demanding Views
After my three-hour workshop at the B2B Marketing Exchange in February, I received a lot of great input on where marketers are struggling with ABM. It’s clear that 2018 will be a big year for account-based marketing (ABM). According to #FlipMyFunnel’s 2017...
by Elise Schoening | Apr 6, 2018 | Financial News
PFL, a marketing and sales enablement solution, announced that it has received a $25 million investment from Goldman Sachs Growth Equity, a branch of the Merchant Banking Division at Goldman Sachs Group, Inc. The company stated that the funding will be used for...
by Elise Schoening | Apr 5, 2018 | Case Studies
Okta, an identity management service provider, was only converting 10% of its website traffic into leads. The company turned to Hushly, a conversion optimization software, to remedy the issue and generate more high-quality prospects. The Challenge Okta’s website...
by Andrew Gaffney | Apr 4, 2018 | Blog
Looking forward to next week’s ABM Innovation Summit in San Francisco, we had the chance to connect with Mike Romoff, Head of Global Agency and Channel Sales at LinkedIn, to examine the critical role social is playing to driving successful account...
by Elise Schoening | Apr 4, 2018 | Industry News
Drift, a conversational marketing platform, has released Drift for Sales, a new platform designed to help sales representatives build personal relationships, enhance conversations and schedule meetings with potential buyers. Drift for Sales includes three main...
by Elise Schoening | Apr 3, 2018 | Industry News
HG Data, a competitive intelligence solution, has appointed Elizabeth Cholawsky as CEO and Board of Directors member. Cholawsky succeeds Craig Harris, who founded HG Data in 2010 and will now work to accelerate company research and development. Harris will continue to...
by Elise Schoening | Apr 3, 2018 | Industry News
Cloudwords, a marketing globalization platform, has teamed up with video platform Vidyard to release multilingual video content capabilities. Through the partnership, Cloudwords will launch an integrated localization solution for Vidyard customers, positioning them to...
by Randy Frisch, Uberflip | Apr 2, 2018 | Demanding Views
Calling all marketers: it’s time to abandon an outdated mindset around content marketing and embrace change. For the last ten years, we’ve been inundated with the term “content marketing.” While it seems to mean something different to everyone, we can all...
by Elise Schoening | Apr 2, 2018 | Solution Spotlight
The DealSignal Contact Data Platform aims to provide marketers with more complete and accurate data, so they can drive more revenue through improved segmentation, targeting and personalization. FEATURES/FUNCTIONALITY DealSignal positions users to perform on-demand...
