by Elise Schoening | Mar 28, 2018 | Blog
Account-based marketing is more than just a buzzword. Marketers have begun to pick up on the value of ABM and many are allocating between 5% to 7% of their budget for ABM strategies. Madison Logic CEO Tom O’Regan shared his thoughts on the future of ABM with...
by Lisa Richer, R2integrated | Mar 27, 2018 | Demanding Views
Decades of research show that diverse companies outperform their more uniform peers. However, little attention has been given to the challenge of creating a diverse yet unified team. Customer experiences at B2B companies suffer when employees become more invested in...
by Elise Schoening | Mar 26, 2018 | Solution Spotlight
Bombora provides B2B intent, demographic and firmographic data to uncover business buying intent. The company’s data aims to align sales and marketing teams, enabling them to act on the knowledge of what companies are researching what products. Recently, Bombora...
by Elise Schoening | Mar 26, 2018 | Industry News
CaliberMind, a B2B marketing intelligence provider, announced a $3.2 million seed round of funding from Newark Venture Partners and Buran Venture Capital. The company said the funding will be used for product innovation, AI development, and to scale marketing and...
by Elise Schoening | Mar 23, 2018 | Industry News
Sojourn Solutions, a marketing optimization firm, has announced its partnership with Bizible, a B2B marketing attribution and planning software. The partnership will position Sojourn Solutions to offer marketing attribution capabilities to its clients, while Bizible...
by Elise Schoening | Mar 22, 2018 | Industry News
Metadata, an AI-powered demand generation platform, has partnered with LinkedIn Marketing to integrate its platform with LinkedIn’s advertising APIs. By joining the Partners Program, Metadata is positioned to help marketers design and improve ABM campaigns on...
by Klaudia Tirico | Mar 21, 2018 | Industry News
Last month, Demandbase appointed Fatima Khan as its new Chief Privacy Offer. With her extensive privacy, data and technology law experience, Khan is responsible for maintaining and evolving the company’s global privacy program and driving strategies to ensure...
by Sam Melnick, Contributing Writer | Mar 21, 2018 | Blog
The demands on a modern marketing team are ever-changing. What hasn’t changed, however, is the need to demonstrate transparency, accountability and impact on the business. These needs are greater than ever. Enter the growing discipline of Marketing Performance...
by Elise Schoening | Mar 20, 2018 | Industry News
Marketo announced the addition of seven new partners to its partner acceleration program, Marketo Accelerate. In the partnership, Ceros, CleverTouch, Folloze, Lattice Engines, LeanData, nFüsz and PFL.com will all be granted full access to the Marketo Engagement...
by Elise Schoening | Mar 19, 2018 | Industry News
Quad/Graphics, a marketing solutions provider, unveiled a virtual, data-driven platform designed to show what types of direct mail offers are the most effective. The company stated that the platform, called Accelerated Insights, is designed to analyze demographic...
by Elise Schoening | Mar 19, 2018 | Solution Spotlight
AmpLive is an audience development platform that provides enterprise marketers with large, targeted audience lists for their live-streamed events. AmpLive is designed to distribute live content to audiences based on criteria such as company, industry, job title,...
by Elise Schoening | Mar 16, 2018 | Demanding Views
The evolution of the marketing landscape is heavily driven by Millennial consumers, who demand a convenient, personalized buying experience. To satisfy Millennial needs and ensure future success, B2B businesses are rethinking marketing strategies and implementing AI...
