by Klaudia Tirico | Mar 21, 2018 | Industry News
Last month, Demandbase appointed Fatima Khan as its new Chief Privacy Offer. With her extensive privacy, data and technology law experience, Khan is responsible for maintaining and evolving the company’s global privacy program and driving strategies to ensure...
by Sam Melnick, Contributing Writer | Mar 21, 2018 | Blog
The demands on a modern marketing team are ever-changing. What hasn’t changed, however, is the need to demonstrate transparency, accountability and impact on the business. These needs are greater than ever. Enter the growing discipline of Marketing Performance...
by Elise Schoening | Mar 20, 2018 | Industry News
Marketo announced the addition of seven new partners to its partner acceleration program, Marketo Accelerate. In the partnership, Ceros, CleverTouch, Folloze, Lattice Engines, LeanData, nFüsz and PFL.com will all be granted full access to the Marketo Engagement...
by Elise Schoening | Mar 19, 2018 | Industry News
Quad/Graphics, a marketing solutions provider, unveiled a virtual, data-driven platform designed to show what types of direct mail offers are the most effective. The company stated that the platform, called Accelerated Insights, is designed to analyze demographic...
by Elise Schoening | Mar 19, 2018 | Solution Spotlight
AmpLive is an audience development platform that provides enterprise marketers with large, targeted audience lists for their live-streamed events. AmpLive is designed to distribute live content to audiences based on criteria such as company, industry, job title,...
by Elise Schoening | Mar 16, 2018 | Demanding Views
The evolution of the marketing landscape is heavily driven by Millennial consumers, who demand a convenient, personalized buying experience. To satisfy Millennial needs and ensure future success, B2B businesses are rethinking marketing strategies and implementing AI...
by Elise Schoening | Mar 15, 2018 | Industry News
Drift, a conversational marketing platform, announced the launch of its email platform designed to help businesses turn email marketing into web traffic. The platform positions marketers to connect emails to their website, where chatbots offer personalized messages to...
by Elise Schoening | Mar 15, 2018 | Case Studies
Abram Interstate Insurance Services, a B2B marketing company that caters to insurance agents, turned to the marketing automation service Act-On Software to revamp its marketing strategy and better nurture prospects to boost sales. The Challenge Abram...
by Todd Wasserman, Contributing Writer | Mar 14, 2018 | Industry News
B2B marketing executives are rethinking their approach to metrics and reporting as they look to speak the languages of the C-suite and have a deeper connection to sales and company revenue. Preliminary findings from a new study conducted by Madison Logic and Demand...
by Klaudia Tirico | Mar 14, 2018 | Solution Spotlight
SaleScout is designed to provide B2B sales intelligence to improve productivity and accelerate revenue. Using the ScoutSense listening technology, the company sources unique data and sales triggers on 10 million companies and verifies all contacts to validate user...
by Elise Schoening | Mar 14, 2018 | Industry News
True Influence, an ABM platform provider, has partnered with the commercial data company Dun & Bradstreet to launch new enhancements to its InsightBASE platform. The partnership allows True Influence to access information from Dun &...
by Nate Skinner, Salesforce Pardot | Mar 13, 2018 | Demanding Views
We’ve seen a tremendous change in the B2B marketing industry in the past few years – and even months. Account-based marketing (ABM), artificial intelligence (AI), marketing-sales alignment and data-driven personalization seem to be everywhere. But while many...
